Smart communications for projects of substance.
About Think HQ
about our work.
Since entering the market in 2010, Think HQ has built a reputation as a formidable public relations and communications agency, with solid experience in delivering both small-scale and national campaigns.
Our clients span government, not-for-profit, philanthropy and corporate sectors. We genuinely care about the projects we work on, and we’re proud to be a truly independent public relations and communications agency.
We’re dedicated to projects
At Think HQ, we work on meaningful projects.
Whether it be through public education, agenda setting on important issues, promoting diversity, employee engagement, showcasing research, or capacity building for organisations, at Think HQ we aim to make a positive difference in all that we do.
creative and pragmatic.
Our company name reflects our ability to absorb and understand the core motivations underpinning a communications challenge.
We identify solutions that are effective, appropriate and ultimately successful for each client. Spanning a range of sectors, our key services include, but are not limited to strategic communication planning, event management, media relations, stakeholder engagement, digital storytelling, writing and collateral production.
What is Lumin? The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.
Meet Jenna Mett Jenna Waite-Lennard, our Senior Account Manager
2017 GLOBE Community Awards In recognition of the need to highlight the good in our community, and to support LGBTI people being positively represented in the media, we sponsored the Think HQ Media Excellence Award at the GLOBE Community Awards.
What is Lumin? The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.
Top 10 LinkedIn tips We're sharing our top tips to get the best our of our favourite social media platform - LinkedIn.
What we do
We develop engaging,
integrated campaigns, appropriate
to our clients’ needs.
Our team is capable of delivering projects both big and small, drawing on a range of complementary skills and campaign elements.
We create effective strategy-driven public relations campaigns that consistently achieve high quality results for our clients. Our particular area of expertise lies in social marketing and community education campaigns, driving attitudinal and behavior change.
Creative Concept Development & implementation
We develop creative campaign concepts and themes for new and established projects. From new logo design to developing copy and creative for project collateral, Think HQ creates engaging campaign materials.
We develop effective stakeholder engagement plans that incorporate consultation, management, reporting and analysis. We manage and coordinate stakeholder briefings and relationship building events.
We plan, produce and manage exciting event concepts that engage key stakeholders and effectively communicate key messages. From award ceremonies and conferences to roundtable forums and media launches, we provide strategic planning and event management support.
We manage projects from idea creation through to implementation and evaluation, working cooperatively with clients, collaborators and key stakeholders to bring your vision to life. Think HQ has established relationships with research, digital, media buying and advertising suppliers and can manage integrated campaigns.
We develop end-to-end digital services that are creative, achievable and impactful. Think HQ offers full digital consultancy services and digital strategy development across platforms including websites, intranets, apps, and social media. We focus on both content strategy and digital channel strategy, staying in step with the constantly shifting technological environment and ensuring our clients do too.
We create and manage digital advertising across a range of websites, search engines and social media, including Google, Instagram, Facebook, Twitter, Snapchat and YouTube. Through our thorough target audience research, we are skilled at Google AdWords, Google Display and social media advertising. We also help clients secure supporters and donors by placing ads where your audiences are at the times they are there.
Graphic Design and Branding
Our in-house designer and illustrator creates exciting brands and graphic products, including web design, infographics, print booklets, reports and more. Our branding work includes logo suites, brand guidelines and more. Working closely with our front-end developer, our graphic artist creates layered animation-ready images, ensuring our digital design work is as engaging as possible.
We can extract and analyse your online and offline data to provide you with an evidence-based approach to targeted communications. Our development team can pull data from your website, apps, systems databases, excel spreadsheets and other records to identify ways you can further engage your audiences – and enourgae more donations and greater support. This data can be further used to create full Customer Relationship Management systems, helping you effectively manage future interactions with your supporters.
A great way for not-for-profits to raise thousands of dollars for important projects, crowdfunding can kickstart or reinvigorate any worthy project. With experience in crowdfunding with tens of thousands of dollars raised under us, we can create engaging campaigns on established web platforms.
We have great relationships with journalists because they know that when we contact them, we have something substantial to pitch. We don’t use generic media lists and releases, instead we spend time building a strategy with the contacts and targeted angles we know will get your project the coverage it deserves.
Strategic Planning & Implementation
We develop holistic communications strategies that integrate multiple channels and promotional tactics including public relations, advertising, social media and marketing activity. We dedicate time to research and understand the communications challenge and develop strategies in close consultation with our clients to ensure they are realistic, achievable and have the buy-in from relevant stakeholders.
Digital Storytelling (including Social Media)
With experience in website and app development, social media, and online video content production, we are adept at developing and implementing digital solutions that contribute to project objectives.
Writing, Editing & Collateral Development
We produce content for a wide range of collateral and communications channels, including speeches, articles, presentations, brochures, media releases, opinion pieces and online copy. Our team of writers can confidently produce quality content for a range of audiences and channels including online and print.
We work with our clients to develop their capacity to create, implement and manage their own internal and external communications through workshops, training sessions, mentoring and media briefings and preparation. We can work directly with you and your team to build the skills internally, to effectively and efficiently implement your communications activity.
Third sector engagement
We are experienced in working for, and with, members of the not-for-profit, community and government sectors on a range of communications projects. These include public awareness and advocacy campaigns, cause-marketing efforts, events and fundraising. Our genuine understanding of the community and not-for-profit sector gives us a unique edge over our competitors.
We work with people of substance to help them build and sustain meaningful public profiles. We help our clients to define their public presence objectives, and use these to create customised communications strategies incorporating media relations, social media, speaking engagement opportunities, digital platform creation and content, event management and more.
Think HQ manages video production from large-scale multi-day shoots, to smaller scroll-text videos. Our in-house development team oversees the production of smaller web and social-media ready video content. For larger jobs and animation, we project manage video agencies that we have an existing relationship with.
SEO and SEM
Our skills in Search Engine Optimisation and Search Engine Marketing help our clients attract the audiences, donors and customers they want. We work with clients to create metadata tags to drive website visitors and – where possible - align these with Google AdWord buys for maximum effectiveness.
Our in-house team is experienced in cross platform app creation, having created apps for iPhone, iPad, Android and more. We also custom build web apps for use on other devices such as desktops and laptops. We have skills and experience in database development, animation, app content creation and more.
Who we are
We’re an experienced team with diverse skills.
We’re a small but agile team with big agency and in‑house experience. Our team’s collective experience extends beyond just marketing and
public relations, to internal and corporate communications, event and project management, and philanthropy and fundraising.
Meet the team
Founder and Managing Director
Jen is an experienced communications and social marketing strategist with a diverse background spanning corporate, policy, not for profit and entrepreneurial industries.
Jen established Think HQ in 2010 because she wanted to lead a truly independent agency that stood firmly by its values through the work and projects it delivered, and over the last six years, that vision has been realised. Overseeing all Think HQ projects, Jen has quickly grown an impressive catalogue of clients, including the Federal Government’s Organ and Tissue Authority, the National Australia Day Council, the Scanlon Foundation, and Orygen Youth Mental Heath.
Jen brings a creative yet pragmatic approach to strategy development and execution, as well as the relationship building nous needed to broker and manage successful partnerships. A natural leader with a finely-tuned business mind, she is adept at managing a team to deliver beyond expectation.
Jen has strong experience overseeing high-profile national campaigns, including media strategy and media relations projects, Ministerial launches and securing and managing media partnerships. She has devised and delivered exceptional campaigns and programs for clients including The Women’s Leadership Institute Australia, the Australian Charities and Not-for-profits Commission, The Australian Multicultural Foundation and the Butterfly Foundation.
Prior to setting up Think HQ, Jen founded and managed the social marketing team at one of Australia’s largest media agencies. In this role, she received numerous awards for the delivery of high-profile social marketing campaigns, including a Taste of Harmony for the Scanlon Foundation and Enrol to Vote Week with the Australian Electoral Commission.
Jen is a regular workshop and conference presenter. She is also a Board Member of the Centre for Multicultural Youth.
Jen holds a 1st class Honours Degree in Politics from Monash and a Graduate Diploma in Business (Entrepreneurialism) from Swinburne. In 2013, she was the recipient of a scholarship to study an Executive Certificate in Business at Berkeley, California.
With more than sixteen years' experience in media relations and corporate communications, Anna has developed PR strategies and campaigns across commercial, government and not-for-profit sectors and delivered outstanding results for clients including the Organ and Tissue Authority, Victoria's Youth Referral and Independent Person Program, the Scanlon Foundation, the Women’s Leadership Institute Australia and the Transport Accident Commission.
At Think HQ, Anna oversees media and communications campaign strategy and implementation. Known for her strategic nous and respect amongst journalists, one of Anna’s many strengths is her ability to quickly understand and digest complex information and then translate that knowledge into national or targeted media and stakeholder strategies.
She conducts Think HQ’s media training and has run communication workshops for some of Australia’s most high profile businesspeople.
Anna holds a Bachelor of Public Relations and a Master of Communications degree from RMIT University. She was previously on the Board of the IABC Victoria.
Director, Creative & Interactive
Andy Lima is an award-winning branding and communications professional with 15 years of experience in providing strategic planning, creative direction and implementation of projects and campaigns in a diverse range of themes, media and platforms including advertising, events, film and digital. Andy has delivered creative services for several Fortune 500 companies including IBM, Novartis, Nestlé and Caterpillar, helping to shape their brands and communications.
He holds a Bachelor degree in Advertising from the Mackenzie Presbyterian University and a Graduate Diploma with honors in Communication, Culture and Technology from the Fine Arts University of Sao Paulo, where he started his research about authorship and creative processes.
Andy started his career as Art Director working for several advertising agencies in Brazil. In 2001, he co-founded the creative studio S2, which he led as Creative Director until 2009 before moving to Australia. In 2002, Andy was part of the Branding and Strategy Research Group of the Brazilian Graphic Design Association, responsible for the research and study of branding development in Brazil and its impact on the graphic design industry.
In 2008, he was a member of the Creative Consultancy Group by IBOPE Innovation, a collaborative analysis team brought together with the aim to provide insights on market trends and innovation oriented to business development. In 2009, whilst living in Western Australia, he founded Guerilla Construction, a creative consultancy focused on branding and experience design. In 2015, he joined digital studio Inkubator as Creative Lead and User Experience Designer, during which the company was awarded the 2015 and 2016 App Design Awards (Silver) in the Best Education Apps category.
Recently, Andy produced the short film ‘Mrs McCutcheon’, featuring Nadine Garner and Virginia Gay. The film explores the theme of gender dysphoria in children and has recently received an AFI AACTA nomination for Best Short Fiction Film, following a successful trajectory in several film festivals worldwide including winning Best Australian Short Film at the Melbourne International Film Festival.
Anna is a relationship builder with a keen interest in supporting social cause initiatives that inspire communities to create positive change.
With more than 16 years' experience in the philanthropic and not-for-profit sector, Anna brings her network and knowledge of fundraising, philanthropy, and partnerships to her role at Think HQ. Her areas of expertise include stakeholder engagement, event and project management, mentoring, campaign research and content development.
Anna has worked extensively in the not-for-profit sector, managing and delivering a range of communications including stakeholder events, video production, donor and membership programs, and campaigns.
At Think HQ, Anna has achieved exceptional outcomes in communications strategy and implementation for numerous clients including the Children’s Protection Society, Princes Charities Australia, Australians for Mental Health, and the Sydney Community Foundation.
Anna is a Board member of The Cranlana Program, and previously held the role of Vice President of the Myer Foundation and The Butterfly Foundation.
Senior Account Manager
An experienced and multi-skilled Senior Account Manager, Alice is instrumental to the delivery of Think HQ projects.
Alice has managed media relations campaigns for clients including Sydney Community Foundation, Toyota Community Foundation, and Support Small Business Day (Vic Gov).
For the last four years, she has worked with the Scanlon Foundation to help launch its annual Mapping Social Cohesion Report, including securing quality media coverage for the research, capturing migrant case study stories through video content, and managing the national launch event in Melbourne.
She has been involved in ongoing PR activity for the Organ and Tissue Authority since 2012, including traditional and social media strategy to support its annual awareness campaign, DonateLife Week.
Recently, she developed a stakeholder engagement strategy for the Australian and New Zealand College of Anaesthetists, and worked on internal communications plans for The Royal Australasian College of Surgeons and TAC.
An analytical thinker, Alice understands the intricacies involved with delivering a campaign from start to finish. This, combined with a fastidious attention to detail, makes her a natural project and event manager. She has devised and organised successful events involving multiple locations and stakeholders for The Australian Multicultural Foundation and Small Business Victoria.
Alice has developed and secured contributed content for The Guardian and The Sydney Morning Herald on behalf of clients including the National Australia Day Council.
Alice holds a Bachelor of Communications from RMIT, with Distinction.
Senior Account Manager
Jenna is a media-savvy communicator, skilled writer, natural organiser and creative thinker. Spending much of her early adulthood living and travelling in developing countries, she discovered a passion for authentic relationship building and an appetite for creating positive social change.
An experienced Account Manager, Jenna has devised and implemented innovative and strategic solutions for a range of clients spanning government, non-profit, philanthropy, corporate and commercial sectors.
At Think HQ, Jenna plays a key role in project delivery, leading media relations and event management activity including media launches, reputation and publicity campaigns, communication strategies and community awareness initiatives. For the last two years, Jenna has worked with a range of clients including Organ and Tissue Authority, Small Business Victoria, Children Protection Society, Philanthropy Australia, and WorkSafe Victoria to name a few.
Jenna also established Think HQ’s internship program, which includes creating and planning frameworks and agendas.
Jenna sits on the Victorian Board of Directors for the International Association of Business Communicators (IABC) as the Academic and Student Liaison, where she provides project management support for events and develops professional development initiatives.
She has penned content for a range of publications, and has had articles published both in print and online.
Jenna is a Valedictorian, holding a Bachelor of Media and Communications (Public Relations) (Journalism) from Deakin University with Distinction.
With a background in project and event management, Lauren is a smart and strategic communicator with great attention to detail.
At Think HQ, Lauren is focused on event management, research and campaign planning, and social media content development.
Lauren has assisted the delivery of a regional bus tour as part of WorkSafe's 'Explore Geelong' initiative and was heavily involved in the execution of the Small Business Victoria's 2016 Festival Roadshow event series, which visited six regional locations across Victoria. Lauren is also vital to the successful implementation of key projects, including the Organ and Tissue Authority, DonorMate, and the Transport Accident Commission.
Prior to joining the Think HQ team, Lauren worked with The Barwon Health Foundation and Give Geelong, assisting with the planning and delivery of several community events including Gala Day, VECCI Charity Golf Day and Geelong RiverFest.
She also co-writes the Think HQ newsletter and regularly contributes content for the Think HQ website and blog.
Lauren holds a Bachelor of Arts (Public Relations) with Distinction from Deakin University.
Jesse brings 13 years of management and leadership experience spanning advertising, public relations, communications and professional advisory at state and federal levels.
He has worked for Federal Ministers, a former Attorney General and the South Australian Premier.
He is passionate about creating change in the community and social change sectors and his unique skill set provides a valuable tool for clients.
Jesse works as a Project Director leading the development of a new business venture and start-up for Think HQ.
The new venture leverages the unique knowledge and expertise of the agency and seeks to build capacity and skills in the community and social change sectors focussed solely on projects that matter.
At Think HQ, Jennifer draws on her extensive marketing and brand experience to work with disability organisations to become NDIS ready.
With an extensive background in marketing and communication, Jennifer commenced her career in marketing roles for global brands including International Computers Limited (ICL) and BP Exploration in London.
She has also been responsible for the rebranding of some of Melbourne's most iconic institutions, including VECCI and RMIT University.
Her notable achievements include being selected to present ‘The RMIT Brand Story’ at the American Marketing Association’s Symposium for Higher Education in Boston and invitations to mentor the marketing teas at Cuyoga Community College in Cleveland, Ohio and The Catholic University in Milan, Italy.
Jennifer holds a Bachelor of Business Administration, with majors in Economics and Marketing from Griffith University.
Diligent and hardworking with a great attention to detail, Joseph is a strong writer and creative thinker.
At Think HQ, Joseph has worked with a range of clients on varied and dynamic projects with exceptional results.
Joseph has experience creating content for a range of platforms and has been involved in the development and planning of social media content for clients including Stay Smart Online, Community Sector Banking and TOM: Melbourne.
Joseph has been closely involved in the planning and implementation of events for WorkSafe Victoria, and has worked on campaigns for clients including Small Business Victoria, the Organ and Tissue Authority and Greenfleet.
He is also been a regular contributor to the Think HQ website and blog, as well as the Think HQ social channels.
Joseph recently completed a Bachelor of Communications (Public Relations) at RMIT University.
Sophie is an adept writer and problem solver, having experience in content development and copywriting across a broad range of platforms, including social media and online.
She studied a Bachelor of Communications majoring in Public Relations at RMIT with a focus on politics and economies, and is particularly interested in the social impact of public policy and initiatives.
As a volunteer Communications Officer with Keep Victoria Beautiful, Sophie sculpted a set of versatile skills across community engagement and stakeholder management by co-ordinating with local governments, managing events and producing social media content.
At Think HQ, she has developed a range of written and visual content for clients including Community Sector Banking, Greenfleet, A Taste of Harmony and Stay Smart Online.
She is passionate about connecting and supporting initiatives that make a difference and promote positive change.
Senior Account Executive
Nick is a seasoned writer, online content developer, social media planner and advertiser. He has developed content marketing strategies and thought leadership and opinion pieces for a range of clients spanning health, consumer, government and corporate sectors. With a talent for identifying engaging content angles, Nick is able to produce pieces that resonate with target audiences.
Nick sits on the New and Emerging Practitioner subcommittee of the Public Relations Institute of Australia’s Victorian division, which connects students and early career professionals with learning and networking opportunities.
Passionate about business and networking, Nick is an active member of GLOBE Melbourne (Gay & Lesbian Organisation of Business & Enterprise), Victoria’s networking and advocacy organisation for the LGBTI community. Nick was recently appointed as Marketing Director.
At Think HQ Nick is instrumental to campaign content development and the implementation of PR and social media plans. Nick holds a Bachelor of Professional Communication with a PR major and Journalism minor from Monash University.
Stefan is an accomplished communicator specialising in media, crisis messaging and strategy. With 18 years’ experience, his passion is for using stories and ideas to shape communities and empower them.
His origins as a journalist in a regional community give him a deep understanding of how people digest information, interact with complicated ideas, and the role communication plays in their lives.
Stefan has worked across a diverse portfolio of communications functions in the emergency services, with expertise in emergency management communications, media relations and liaison, media training delivery, social media community building and campaign management.
Working from strategic planning right through to time-critical reactive messaging, he has successfully driven coordinated approaches for emergency management communication functions, from annual behaviour change campaigns through to emergency warnings, that provide cohesive advice and action.
Angus is Think HQ's resident graphic designer, with skills across branding, digital design, publication design and photography.
Holding a Bachelor of Communication Design from RMIT, he has a keen interest in the way that design can be used to better the way people experience the world around them. Angus is a strategic thinker and that drives his work, ensuring finished designs articulate the right messages.
His recent work includes design of an internal microsite for the TAC, social media campaigns for Stay Smart Online and Jean Hailes, publication design for clients such as the Scanlon Foundation and the Transport Accident Commission, and a website for Career Design coach, Ann Wright.
Antony is Think HQ’s Web Developer with extensive experience in the IT industry.
Prior to Think HQ, Antony worked in building web, print, mobile and email systems for several ASX200 listed companies including NAB, Transurban and Origin Energy. Antony has also previously worked for Pizza Hut Australia, where he developed and supported ecommerce systems.
At Think HQ, Antony works within the digital and graphic design team, to create and develop web applications and interactive media tailored to individual clients.
Antony holds a Bachelor of Commerce (Management) and a Master of Information Technology specialising in Software Development at Deakin University.
Don’s breadth of experience and interest are matched in his academic achievements. Holding a Bachelor of Information Technology with honours, Don pursued his interest in online safety in his Master of Information Technology at Deakin University where he achieved high distinctions in Software Development and Cyber Security. Complementary to his development skills, Don also holds a Diploma in Graphic Design and a Diploma in Web Design.
Don’s recent work at Think HQ include the TAC’s 2020 Strategy microsite, the Jean Hailes for Women’s Health 2017 Women’s Health Survey Microsite and the websites of the Social Research Centre, Ann Wright and Wage Justice.
Motion Designer/Interactive Developer
Jake is Think HQ’s Motion Designer and Interactive Developer. With a diverse background in software development and digital media, he brings both creative and technical knowledge to the team.
Holding a Bachelor of Design (Multimedia Systems) from RMIT, with a major in .Net Development, Jake has proven experience in a range of areas including 2D/3D animation, graphic design, video editing, programming and game development.
Prior to Think HQ, Jake has worked for many notable organisations including JB Hi-Fi, Crown and the Melbourne Cricket Club.
At Think HQ, Jake works alongside the digital and graphic design team to transform graphics into eye-catching motion pieces designed to engage and entertain viewers.
Passionate, creative and collaborative, Medina brings more than six years of digital design experience to her role at Think HQ.
A Canadian native, Medina’s skills have been refined from a range of in-house and freelance roles within design and marketing studios, particularly with those for a penchant for social good initiatives.
With solid ability within illustration, UI/UX, animation, infograhics, typography and branding, she has a particular nous for digital motion design.
She is experienced using a broad range of programs and tools including Illustrator, InDesign, Photoshop, After Effects and Cinema 4D.
Her recent work has involved art direction and illustration for clients including Environmental Protection Agency and Metropolitan Fire Brigade.
Roberta Ramalho is a motion designer who has worked internationally to acquire a breathe of experience as diverse as graphic design, advertising, digital marketing and SEO.
Advertising was Roberta’s initial passion; completing a Bachelor of Advertising at Pontificia Universidade Católica do Rio Grande do Sul (PUCRS) in Porto Alegre, Brazil. She then sought to deepen her technical skill graphic and motion design with a Diploma in Digital Design at the Vancouver Film School in Canada.
Returning to Brazil, Roberta was recruited by Estação Filmes where she produced transmedia content, TV ads and in-store media for major consumer brands including General Motors’ Chevrolet. Two years later, Roberta co-founded her side-hustle, Animup, a video production agency that helped entrepreneurs in the Brazilian start-up scene to communicate their story to investors, customers and clients.
To complement her creative work, Ramalho pursued further studies in Marketing, Digital Marketing and Project Management. Most recently, Roberta has worked as a freelance, with clients including Vogue Brazil. Roberta now joins us in Australia as a motion designer in our Creative & Interactive team.
We work with interesting clients...
How we work
First, we meet
When we meet we like to understand not only your communication needs, wants and objectives, but the broader picture, the key drivers and core motivations behind the project. Relationships are important to us, because the best results are achieved as a team.
Once we understand the task, we put in time to research and analyse your organisation, your competitors, your sector and relevant past campaigns and strategies. We also look at where there are knowledge gaps, and what further research opportunities may exist.
Next we discuss your brief and develop creative, strategic and cost effective ideas that we believe offer the best value approach to meeting your objectives. Our recommendations are realistic and effective.
As a team, we develop an overarching creative theme to support your project. We work with you to ensure the creative elements truly bring value to the campaign, and so you love the concept as much as we do.
We believe good implementation is the key to project success. That’s why we are meticulous in project planning and management. We provide regular updates and make sure that we do all that’s needed to get the job done well.
We are passionate about making a positive impact so we monitor project activity all the way through to the campaign period. We evaluate and analyse our work, and provide you with regular reporting on coverage, impact and key campaign wins, as well as future recommendations.