Smart communications for projects that matter.
About Think HQ
about our work.
Since entering the market in 2010, Think HQ has built a reputation as a formidable public relations and communications agency, with solid experience in delivering both small-scale and national campaigns.
Our clients span government, not-for-profit, philanthropy and corporate sectors. We genuinely care about the projects we work on, and we’re proud to be a truly independent public relations and communications agency.
We’re dedicated to projects
At Think HQ, we work on meaningful projects.
Whether it be through public education, agenda setting on important issues, promoting diversity, employee engagement, showcasing research, or capacity building for organisations, at Think HQ we aim to make a positive difference in all that we do.
creative and pragmatic.
Our company name reflects our ability to absorb and understand the core motivations underpinning a communications challenge.
We identify solutions that are effective, appropriate and ultimately successful for each client. Spanning a range of sectors, our key services include, but are not limited to strategic communication planning, event management, media relations, stakeholder engagement, digital storytelling, writing and collateral production.
Chatting to young people about organ donation Only 8% of young Australians (18-24) are registered as organ donors, we went out and spoke to five young people to see what they knew about organ donation.
What is Lumin? The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.
What we do
We develop engaging,
integrated campaigns, appropriate
to our clients’ needs.
Our team is capable of delivering projects both big and small, drawing on a range of complementary skills and campaign elements.
We create effective strategy-driven public relations campaigns that consistently achieve high quality results for our clients. Our particular area of expertise lies in social marketing and community education campaigns, driving attitudinal and behavior change.
Creative Concept Development & implementation
We develop creative campaign concepts and themes for new and established projects. From new logo design to developing copy and creative for project collateral, Think HQ creates engaging campaign materials.
We develop effective stakeholder engagement plans that incorporate consultation, management, reporting and analysis. We manage and coordinate stakeholder briefings and relationship building events.
We plan, produce and manage exciting event concepts that engage key stakeholders and effectively communicate key messages. From award ceremonies and conferences to roundtable forums and media launches, we provide strategic planning and event management support.
We manage projects from idea creation through to implementation and evaluation, working cooperatively with clients, collaborators and key stakeholders to bring your vision to life. Think HQ has established relationships with research, digital, media buying and advertising suppliers and can manage integrated campaigns.
We develop end-to-end digital services that are creative, achievable and impactful. Think HQ offers full digital consultancy services and digital strategy development across platforms including websites, intranets, apps, and social media. We focus on both content strategy and digital channel strategy, staying in step with the constantly shifting technological environment and ensuring our clients do too.
We create and manage digital advertising across a range of websites, search engines and social media, including Google, Instagram, Facebook, Twitter, Snapchat and YouTube. Through our thorough target audience research, we are skilled at Google AdWords, Google Display and social media advertising. We also help clients secure supporters and donors by placing ads where your audiences are at the times they are there.
Graphic Design and Branding
Our in-house designer and illustrator creates exciting brands and graphic products, including web design, infographics, print booklets, reports and more. Our branding work includes logo suites, brand guidelines and more. Working closely with our front-end developer, our graphic artist creates layered animation-ready images, ensuring our digital design work is as engaging as possible.
We can extract and analyse your online and offline data to provide you with an evidence-based approach to targeted communications. Our development team can pull data from your website, apps, systems databases, excel spreadsheets and other records to identify ways you can further engage your audiences – and enourgae more donations and greater support. This data can be further used to create full Customer Relationship Management systems, helping you effectively manage future interactions with your supporters.
A great way for not-for-profits to raise thousands of dollars for important projects, crowdfunding can kickstart or reinvigorate any worthy project. With experience in crowdfunding with tens of thousands of dollars raised under us, we can create engaging campaigns on established web platforms.
We have great relationships with journalists because they know that when we contact them, we have something substantial to pitch. We don’t use generic media lists and releases, instead we spend time building a strategy with the contacts and targeted angles we know will get your project the coverage it deserves.
Strategic Planning & Implementation
We develop holistic communications strategies that integrate multiple channels and promotional tactics including public relations, advertising, social media and marketing activity. We dedicate time to research and understand the communications challenge and develop strategies in close consultation with our clients to ensure they are realistic, achievable and have the buy-in from relevant stakeholders.
Digital Storytelling (including Social Media)
With experience in website and app development, social media, and online video content production, we are adept at developing and implementing digital solutions that contribute to project objectives.
Writing, Editing & Collateral Development
We produce content for a wide range of collateral and communications channels, including speeches, articles, presentations, brochures, media releases, opinion pieces and online copy. Our team of writers can confidently produce quality content for a range of audiences and channels including online and print.
We work with our clients to develop their capacity to create, implement and manage their own internal and external communications through workshops, training sessions, mentoring and media briefings and preparation. We can work directly with you and your team to build the skills internally, to effectively and efficiently implement your communications activity.
Third sector engagement
We are experienced in working for, and with, members of the not-for-profit, community and government sectors on a range of communications projects. These include public awareness and advocacy campaigns, cause-marketing efforts, events and fundraising. Our genuine understanding of the community and not-for-profit sector gives us a unique edge over our competitors.
We work with people of substance to help them build and sustain meaningful public profiles. We help our clients to define their public presence objectives, and use these to create customised communications strategies incorporating media relations, social media, speaking engagement opportunities, digital platform creation and content, event management and more.
Think HQ manages video production from large-scale multi-day shoots, to smaller scroll-text videos. Our in-house development team oversees the production of smaller web and social-media ready video content. For larger jobs and animation, we project manage video agencies that we have an existing relationship with.
SEO and SEM
Our skills in Search Engine Optimisation and Search Engine Marketing help our clients attract the audiences, donors and customers they want. We work with clients to create metadata tags to drive website visitors and – where possible - align these with Google AdWord buys for maximum effectiveness.
Our in-house team is experienced in cross platform app creation, having created apps for iPhone, iPad, Android and more. We also custom build web apps for use on other devices such as desktops and laptops. We have skills and experience in database development, animation, app content creation and more.
Who we are
We’re an experienced team with diverse skills.
Our team’s collective experience extends beyond just marketing and public relations, to internal and corporate
communications, event and project management, and philanthropy and fundraising.
Meet the team
Founder and Managing Director
Jen is the sole Founder and Managing Director of Think HQ and Lumin.
Jen is an experienced communications and social marketing strategist with a diverse background spanning corporate, policy, not for profit and entrepreneurial industries. She has worked on delivering successful communications and marketing campaigns for the social change sector for more than 13 years.
Jen established Think HQ in 2010 because she wanted to lead a truly independent agency that stood firmly by its values through the work and projects it delivered, and over the last eight years, that vision has been realised.
Overseeing all Think HQ projects, Jen has grown an impressive catalogue of top-tier clients, including the Federal Government’s Organ and Tissue Authority (heading in to a seventh year of engagement), Stay Smart Online, the Department of Social Services, the National Disability Service, the Scanlon Foundation, the Australian Multicultural Foundation, Philanthropy Australia, Vision Australia, TAC and WorkSafe Victoria.
Jen brings a creative yet pragmatic approach to strategy development and execution, as well as the relationship building nous needed to broker and manage successful partnerships. She is adept at managing a team to deliver beyond expectation.
Jen is an experienced business leader and has strong project management skills that underpin Think HQ’s ability deliver large national campaigns, on-time and within budget. She is direct, and prides herself on resourcing transparency to ensure Think HQ is a low-risk government supplier.
Jen is also the Founder of Lumin - an online communication capacity-buikding platform for Australia’s social change sector that was launched in 2018.
She holds a 1st class Honours Degree in Politics from Monash and a Graduate Diploma in Business (Entrepreneurialism) from Swinburne. In 2013, she was the recipient of a scholarship to study an Executive Certificate in Business at Berkeley, California.
Director, Creative & Interactive
Andy is an award-winning branding and communications professional with more than 15 years’ experience providing strategic and creative direction for campaigns and projects across advertising, events, film and digital platforms.
At Think HQ, Andy leads the creative and interactive team, overseeing all design, branding and digital projects. Recently his work has involved developing creative campaign concepts for the Royal Women’s Foundation and the Organ and Tissue Authority. Under his leadership, the team has delivered a range of website and video projects including work for Scanlon Foundation, Social Research Centre and Environmental Protection Authority Victoria.
Previously to his role at Think HQ, Andy has delivered creative services and helped shape brands and communications for Fortune 500 companies including IBM, Novartis, Nestlé and Caterpillar.
Andy began his career as an Art Director working for several advertising agencies in Brazil. In 2001, he co-founded the creative studio S2, which he led as Creative Director until 2009, before moving to Australia. In WA, he founded Guerilla Construction, a creative consultancy focused on branding and experience design. In 2015, he joined digital studio Inkubator as Creative Lead and User Experience Designer.
Andy is an award-winning producer. His 2017 short film, ‘Mrs McCutcheon’ – featuring Nadine Garner and Virginia Gay, and exploring the theme of gender dysphoria in children – recently picked up an AFI AACTA nomination for Best Short Fiction Film. The accolade follows a successful trajectory in film festivals worldwide, including a win at the Melbourne International Film Festival for Best Short Film.
Andy holds a Bachelor degree in Advertising from the Mackenzie Presbyterian University and a Graduate Diploma with honors in Communication, Culture and Technology from the Fine Arts University of Sao Paulo.
Neil Travers has worked extensively in the public and private sectors as a communication strategist, Ministerial adviser, consultant on public affairs issues, and an in-house corporate communications manager. He has more than 35-years’ experience in the management of large-scale corporate, financial, B2B and consumer programs in Australia and throughout the Asia Pacific.
He has held senior corporate affairs positions with PA Consulting Group, Australian National Rail and was Public Relations Manager for Ansett Airlines from 1984-1988. Neil was the Founder of Red Agency.
Neil has held a number of prominent roles in the public relations industry as a Fellow of the Public Relations Institute of Australia, a council member of the PRIA (NSW), the chair of the PRIA’s Registered Consultancies Group (a body of nearly 100 leading PR agencies in NSW). He has been a member of the course advisory committee for the BA Professional Communications degree at RMIT.
Anna is a relationship builder with a keen interest in supporting social cause initiatives that inspire communities to create positive change.
With more than 16 years' experience in the philanthropic and not-for-profit sector, Anna brings her network and knowledge of fundraising, philanthropy, and partnerships to her role at Think HQ. Her areas of expertise include stakeholder engagement, event and project management, mentoring, campaign research and content development.
Anna has worked extensively in the not-for-profit sector, managing and delivering a range of communications including stakeholder events, video production, donor and membership programs, and campaigns.
At Think HQ, Anna has achieved exceptional outcomes in communications strategy and implementation for numerous clients including the Children’s Protection Society, Princes Charities Australia, Australians for Mental Health, and the Sydney Community Foundation.
Anna is a Board member of The Cranlana Program, and previously held the role of Vice President of the Myer Foundation and The Butterfly Foundation.
Jesse is an accomplished leader and manager with more than a decade of experience across advertising, public relations, communications and professional advisory at state and federal levels.
Beginning his career in both agency and in-house roles, Jesse moved into government, working for Federal Ministers, a former Attorney General and the South Australian Premier in a range of positions focussing on strategy, policy and infrastructure development.
Passionate about creating change in the community and social change sectors, his unique skill set and political nous provides a valuable tool for clients and campaign direction.
Jesse joined Think HQ in 2017 to spearhead the development of online learning platform Lumin, which was successfully launched into the market in March 2018. The new venture leverages the unique knowledge and expertise of the agency and seeks to build capacity and skills in the community and social change sectors focussed solely on projects that matter.
Jesse holds a Bachelor of Communications and Advertising from Monash University.
Director, Business Development - Lumin
Jane brings more than 20+ years experience across a broad range of senior positions in advertising, research and not for profit prior to her role at Think-HQ.
Most recently, Jane was the General Manager, Marketing and Communications at The Tipping Foundation a leading disability provider in Victoria. With 1,000 clients and similar number of staff throughout Victoria, she led the rebranding, client and family research, stakeholder engagement and fundraising.
Prior to Tipping, she was Managing Director of Grey Worldwide Melbourne and Canberra in the mid 2000's thought 2010.
Jane has post graduate degrees in e-commerce and a Masters of Entrepreneurship and Innovation from Swinburne University.
She previously sat on the Advertising Advisory Board at RMIT, on the Board of the Advertising Federation of Australia and the Australian Standards Board. She’s been on the Australia Day Committee, an ambassador for World Vision travelling to Cambodia with World Vision. She’s also been a board member of Alzheimer’s Victoria and Summer Foundation.
An experienced and multi-skilled Account Director, Alice has spent the last six years at Think HQ delivering a range of social marketing projects across the PR and communications spectrum.
From integrated campaigns for Small Business Victoria (Victorian Government) and the National Australia Day Council, to internal communications strategies and stakeholder relations projects for the Transport Accident Commission (TAC), her attention to detail and solid strategy development experience have seen her deliver consistently outstanding results that achieve and exceed client objectives.
In 2017, Alice led PR activity for the Attorney General’s Department’s Stay Smart Online program, overseeing the development of creative campaigns and ongoing content for its social media platforms, and developing and implementing the PR strategy for its major national awareness initiative, Stay Smart Online Week.
She has also been involved in ongoing PR activity for the Organ and Tissue Authority since 2012, overseeing traditional and social media strategies for its national annual awareness campaigns, DonateLife Week and Thank You Day.
For six years, Alice has worked with longstanding Think HQ client the Scanlon Foundation to grow the launch of its annual Mapping Social Cohesion Report. For this project she has delivered government and stakeholder relations activity; secured quality national media coverage for the research; captured positive migrant case study stories through video content; and managed the report’s national launch event in Melbourne, attended by more than 200 guests.
Alice holds a Bachelor of Communications from RMIT, with Distinction.
Stefan is an accomplished communicator specialising in strategy, media, crisis messaging. With 18 years’ professional experience, he is passionate about using stories and ideas to shape and empower communities.
His origins as a journalist in regional NSW and outer Melbourne give him a deep understanding of how people digest information and interact with complicated ideas, and of the role communications plays in their lives. He specialises in crafting clear, concise messaging that engages communities and changes behaviour.
At Think HQ, Stefan develops campaign strategies that span digital and social media, stakeholder engagement, internal communications and both earned and paid media.
Since joining Think HQ in early 2017, Stefan has worked with a range of clients across the sector, including the Royal Australasian College of Surgeons (RACS), the Metropolitan Fire Brigade (MFB) and the carbon-offsetting non-profit Greenfleet.
Gaspar brings more than 7+ years of experience in creative art direction and design to his role as Art Director at Think HQ.
Originally from Hungary, Gaspar joined Think HQ after moving from London where he was Creative and Art Director at DDB Remedy and Havas Life.
Passionate about improving his community Gaspar held an exhibition in 2013 to raise money for TransmissionUK CIC in London. A Community Interest Company focused on providing counselling and healthcare for people with life-limiting and life-threatening conditions across the UK.
Gaspar holds a Bachelor of Arts degree in Industrial and Product Design from Moholy-Nagy University of Art and Design, Budapest.
Senior Account Manager
Jenna is a media-savvy communicator, skilled writer, natural organiser and creative thinker. Spending much of her early adulthood living and travelling in developing countries, she discovered a passion for authentic relationship building and an appetite for creating positive social change.
An experienced Senior Account Manager, Jenna has devised and implemented innovative and strategic solutions for a range of clients spanning government, non-profit, philanthropy, corporate and commercial sectors.
Since 2014 Jenna has played a key role in project planning and delivery at Think HQ, leading media relations and event management activity including media launches, reputation and publicity campaigns, communication strategies and community awareness initiatives.
For the last two years, Jenna has worked with a range of clients including Organ and Tissue Authority, Small Business Victoria, Children Protection Society, Philanthropy Australia, and WorkSafe Victoria to name a few. Her work on the 2016 DonateLife Week campaign was recognised as Health Campaign of the Year at Victorian PRIA Golden Target Awards.
Jenna also established and manages Think HQ’s internship program, which over the last few years, has become a sought-after initiative for Victorian post/undergraduate students.
Jenna has held various board roles, previously sitting on the Victorian Board of Directors for the International Association of Business Communicators (IABC) as Partnership and Sponsorship Chair, negotiating and securing a range of partnerships and events for the industry associations.
She has penned content for a range of publications, and has had articles published both in print and online.
Jenna is a Valedictorian, holding a Bachelor of Media and Communications (Public Relations) (Journalism) from Deakin University with Distinction.
Senior Account Manager
Kate is a sponsorship, corporate communications and social responsibility professional with experience across several corporate, community and sporting organisations in Australia and New Zealand.
Kate delivered sponsorship strategy and activations at nib health funds for the first six years of her career. It was here as Communications Manager she gained invaluable internal and external communications experience including working closely with its Private Ancillary Fund, nib foundation.
In 2015 she jumped ship from client-side in Australia to agency-side in New Zealand, following the launch of the insurer’s international sponsorship strategy. As Senior Account Manager for an Auckland-based boutique marketing agency, Kate managed projects for clients including Coca-Cola, Lion and ANZ.
Kate turned her interest to the for-purpose sector in 2016-17, accepting the role of CSR and Communications Advisor at GM Holden. In 2018 Kate’s team won Mumbrella’s CommsCon Award for PR Team of the Year – Inhouse, acknowledging her role in supporting the Adelaide community and Holden employees following the closure of vehicle manufacturing for the company and the nation.
Kate holds a Bachelor of Communications from the University of Newcastle and currently studies a Graduate Certificate in Social Impact at the University of NSW.
Gwendolyne has more than ten years’ experience working in a range of public relations and creative industries. A skilled writer, researcher and relationship builder, she has used her strong media strategy and media relations skills to help deliver clever campaigns for important projects.
At Think-HQ, Gwendolyne has assisted in the design and delivery of media and social media strategies for major projects within both the corporate CSR and not for profit sectors. She has helped to deliver media relations activity for the Scanlon Foundation’s Mapping Social Cohesion Research, and assisted in the launch and rollout of the Women’s Leadership Institute of Australia’s Women for Media initiative.
From Melbourne to Montreal, Gwendolyne’s varied communications career has involved everything from conducting research for internationally acclaimed documentaries, to working as a music publicist for a range of artists.
Gwendolyne holds a Bachelor of Communications (Public Relations) with High Distinction from Victoria University. Prior to her degree, she completed a Diploma of Radio and Television Broadcasting at Holmesglen TAFE and Certificate IV in Music Business Management at RMIT.
Senior Account Executive
Nick is a seasoned online content developer, social media planner and digital advertiser. With a background in content marketing, he has developed effective digital strategies and thought leadership pieces for a range of organisations spanning health, consumer, government and corporate sectors.
Understanding the varying digital literacy of the sector, Nick works to create practical and accessible social media strategies that organisations can implement to achieve organisational goals with digital tools. Nick has consulted organisations including Victorian NDIS provider The Bridge and advocacy group COTA NSW.
He has lead the digital promotion of the Australian Multicultural Foundation's A Taste of Harmony - targeting employees, business leaders and HR professionals across industry sectors to encourage them to celebrate cultural diversity and inclusion in the workplace. He's also worked with the Scanlon Foundation to launch the Mapping Social Cohesion Report with Monash University, which has trended on Twitter for two consecutive years.
Passionate about business and networking, Nick served as volunteer to GLOBE (Gay & Lesbian Organisation of Business & Enterprise) Melbourne - Victoria’s networking and advocacy organisation for the LGBTI community - for two and a half years, most recently holding the role of Marketing Director.He was also previously a sub-committee member of PRIA Victoria's New and Emerging Practitioner Group.
He holds a Bachelor of Professional Communication with a PR major and Journalism minor from Monash University.
Senior Account Executive
With a background in PR and event management, Lauren is a smart and strategic communicator with a skill for capturing powerful case study stories.
She has played a key role in DonateLife Week since 2016, working closely with transplant recipient and donor family members to sensitively tell their stories, and package them for use across traditional and social media channels as a way to promote the life saving benefits of organ and tissue donation.
In early 2017, she worked with blind and low vision case studies to share their experiences in a promotional ‘case for support’ booklet produced for Vision Australia.
In a recent project for aged care provider Benetas, she interviewed elderly clients and captured their stories for inclusion in the organisation’s annual report.
Lauren has assisted in the delivery of regional bus tours as part of WorkSafe's 'Explore Geelong' initiative and was heavily involved in managing WorkSafe's Regional Breakfast Series and Small Business Victoria's 2016 Festival Roadshow event series.
Prior to joining the Think HQ team, Lauren worked with The Barwon Health Foundation and Give Geelong, assisting with the planning and delivery of community events including Gala Day and Geelong RiverFest.
Lauren holds a Bachelor of Arts (Public Relations) with Distinction from Deakin University.
Diligent and hardworking with a great attention to detail, Joseph is a strong and creative content producer.
Securing his position after completing the Think HQ intern program in 2017, he has since worked with a range of clients on varied and dynamic projects with exceptional results.
Joseph has experience in creating content for a range of platforms and has been involved in the development and planning of content for clients including Stay Smart Online, Community Sector Banking and Council on the Ageing NSW.
He played a key role in delivering targeted stakeholder engagement activity to promote WorkSafe Victoria’s 2017 Health and Safety Month, and has worked on media relations campaigns for clients including Small Business Victoria, the Organ and Tissue Authority and Social Research Centre.
He recently secured outstanding media coverage for Greenfleet’s Low Glow campaign with prominent pieces in Huffington Post and Channel Seven.
He is also been a regular contributor to the Think HQ website and blog, as well as the Think HQ social channels.
Joseph recently completed a Bachelor of Communications (Public Relations) at RMIT University.
Sophie is an adept writer and problem solver, having experience in content development and copywriting across a broad range of platforms. She is passionate about connecting and supporting initiatives that make a difference and promote positive change.
Sophie holds a Bachelor of Communications (Public Relations) with Distinction from RMIT with focus on politics and economies, and is particularly interested in the social impact of public policy and initiatives.
At Think HQ, she has developed a range of written and visual content for clients including the Scanlon Foundation, Department of Social Services Stop it at the Start campaign and the Organ and Tissue Authority.
In late 2017 she project managed the delivery of a youth-focused roundtable event series in regional Victoria, on behalf of the Scanlon Foundation and Centre for Multicultural Youth (CMY). In 2018 she managed the event launch of online education platform, Lumin.
She has also created engaging campaign social media content for clients including A Taste of Harmony, Stay Smart Online and Community Sector Banking.
Before joining Think HQ, Sophie was a volunteer Communications Officer with Keep Victoria Beautiful, where she sculpted a set of versatile skills across community engagement, liaising with partners and sponsors, managing events and producing social media content.
Antony is Think HQ's lead developer. Previously, Antony worked with several ASX200 listed companies developing systems to support data analytics and cleansing, data processing, ecommerce, fulfilment, print and electronic digital marketing.
At Think HQ, Antony works with the creative and interactive team to create and develop web applications and interactive media tailored to clients. These have included the construction of REST API's, front end applications leveraging frameworks such as React, developing WCAG accessible tools and content, system automation, UNIX based system management and scripting, SQL based database development and management.
Antony is experienced in integrating platforms such as Salesforce, Amazon Web Services and Stripe.
Antony holds a Bachelor of Commerce and a Master of Information Technology from Deakin University
Don’s breadth of experience and interest are matched in his academic achievements. Holding a Bachelor of Information Technology with honours, Don pursued his interest in online safety in his Master of Information Technology at Deakin University where he achieved high distinctions in Software Development and Cyber Security. Complementary to his development skills, Don also holds a Diploma in Graphic Design and a Diploma in Web Design.
Don’s recent work at Think HQ include the TAC’s 2020 Strategy microsite, the Jean Hailes for Women’s Health 2017 Women’s Health Survey Microsite and the websites of the Social Research Centre, Ann Wright and Wage Justice.
Angus is an experienced designer, with skills across branding, digital design, publication design and photography.
Holding a Bachelor of Communication Design from RMIT, he has a keen interest in the way that design can be used to better the way people experience the world around them.
As Think HQ's resident designer, Angus is skilled at translating complex data and research into engaging assets and collateral. His recent work at Think HQ includes publication designs for the Life in Australia Historic Events Survey, an interactive e-book for WorkSafe Victoria, design of an internal microsite for the TAC, a social media campaign for Jean Hailes, and an annual report for Ethical Property Australia.
Motion Designer/Interactive Developer
Jake a diverse background in software development and digital media, he brings both creative and technical knowledge to the team.
Holding a Bachelor of Design (Multimedia Systems) from RMIT, with a major in .Net Development, Jake has proven experience in a range of areas including 2D/3D animation, graphic design, video editing, programming and game development.
As Think HQ’s Motion Designer and Interactive Developer, Jake works alongside the digital and graphic design team to transform graphics and complex data into eye-catching motion pieces designed to engage and entertain viewers.
He has recently has produced dynamic videos for range of clients including Social Research Centre, Environment Protection Authority Victoria and Metropolitan Fire Brigade (MFB).
Roberta Ramalho is a motion designer who has worked internationally to acquire a breadth of experience across graphic design, advertising, digital marketing and SEO.
Roberta has experience producing TV ads and in-store media for major brands including Vogue Brazil. More recently at Think HQ, she has edited video content for the Scanlon Foundation, and Think HQ’s online learning platform, Lumin.
She previously co-founded Animup – a video production agency that helped entrepreneurs in the Brazilian start-up scene to communicate their story to investors, customers and clients.
We work with interesting clients...
How we work
First, we meet
When we meet we like to understand not only your communication needs, wants and objectives, but the broader picture, the key drivers and core motivations behind the project. Relationships are important to us, because the best results are achieved as a team.
Once we understand the task, we put in time to research and analyse your organisation, your competitors, your sector and relevant past campaigns and strategies. We also look at where there are knowledge gaps, and what further research opportunities may exist.
Next we discuss your brief and develop creative, strategic and cost effective ideas that we believe offer the best value approach to meeting your objectives. Our recommendations are realistic and effective.
As a team, we develop an overarching creative theme to support your project. We work with you to ensure the creative elements truly bring value to the campaign, and so you love the concept as much as we do.
We believe good implementation is the key to project success. That’s why we are meticulous in project planning and management. We provide regular updates and make sure that we do all that’s needed to get the job done well.
We are passionate about making a positive impact so we monitor project activity all the way through to the campaign period. We evaluate and analyse our work, and provide you with regular reporting on coverage, impact and key campaign wins, as well as future recommendations.