Welcoming LOUD to the Think HQ Family!

We’re excited to share some major news - Think HQ has acquired LOUD Communications, the Sydney-based consumer behaviour and creative innovation specialists. This acquisition marks a huge moment for us, supercharging our growth in the Sydney market and our commercial offering.

And the timing really couldn’t be better. Fresh from our recent B-Corp accreditation and a series of agenda-setting national campaigns, this acquisition really shows our creds as the only integrated agency that reaches all of today’s Australia.

LOUD has an enviable reputation for understanding consumer behaviour and driving creative innovation. For more than 30 years, they’ve helped brands navigate a complex and evolving cultural landscape, with brand storytelling and multicultural engagement skills that perfectly complement our existing capabilities.

Just as our acquisition of CultureVerse delivered a step-change to the business in 2019, bringing LOUD into the Think HQ family boosts our already growing presence in Sydney. Over the past year, our Sydney team has already welcomed Group Account Director Jess Glass, who relocated from Melbourne, alongside our new Chief Financial Officer Tim Anderson.

Jen Sharpe Founder and Managing Director of Think HQ, puts it:

“We’re very pleased to welcome Lorraine Jokovic and her brilliant team at LOUD into Think HQ.

“This acquisition demonstrates our strategic growth and strengthens our presence in Sydney. LOUD’s expertise and client base are an ideal fit for our team, and together, we’ll accelerate our growth with new commercial clients.

“Our ability to engage with all Australians is even more powerful with LOUD on board. It’s meant we’ve solidified our position as an integrated, one-stop agency that truly engages with every community across Australia.

“With our 100-strong team of creative and strategic minds, who reflect the diverse audiences we work with, we’re in a stronger position than ever to deliver exceptional campaigns that stand out.”

Lorraine Jokovic, who now leads our Sydney office as General Manager, said:

“This is a fantastic opportunity for both agencies, and I’m excited to take on this role with Think HQ in Sydney. LOUD has always focused on making brands heard and relevant in competitive markets. Now, as part of Think HQ, with its integrated approach and social impact focus, we have the potential to achieve even more.”