How could we get Victorians to put smoke alarms in their bedrooms? By positioning them as a style staple.
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Australians spend billions of dollars (and countless hours) on designing their interiors every year. But what if your style could save your life?
Teaming up with the CFA, we encouraged Victorians to consider fire alarms as much as they do their décor – and, importantly, put them in the bedroom. Because that’s where almost three quarters of fatal fires begin.
With the familiar visual language of a furniture catalogue, we showed how a modest fire alarm that costs around $20 can safeguard the rest of your carefully planned space. And, ultimately, help save lives.
