A wonderfully weird exploration of language by our CultureVerse team.
Deliverables
Audio
Visual Identity
At Think HQ, we speak over 30 languages. It’s why SBS came to us with a simple request: how could we make more Australians interested in other languages?
The oldest trick in the book – a good story.
We developed an eight-part podcast series, The Idiom, to delve into the world of peculiar expressions.
Lively interviews, held in our studios, tap into the bizarre and whimsical expressions of languages from every corner of the globe.
Paired with bespoke illustrations for every episode, and a storied design world.
The Idiom picked up a gold prize at the Signal Awards, made the front page of Apple Podcasts and earned an average rating of 4.8 stars.
Got your ears pricked? Have a listen.
