Your Efforts Add Up

Helping TAC successfully drive better outcomes for their clients and stakeholders.

In late 2019, TAC approached Think HQ to produce a content series, ‘Your Efforts Add Up’ showcasing to staff and stakeholders impactful stories which demonstrate the real, positive effect that the organisations efforts are having in people’s lives.

Project Category
Creative
Production
Strategy
Project Expertise
Art Direction
Copywriting
Design
Photography
Project management

The brief 

TAC’s Strategy 2020 has brought great change across the organisation as it embeds new and exciting strategic approaches. In doing so, TAC has successfully driven better outcomes for their clients and stakeholders.

In late 2019, TAC approached Think HQ to produce a content series, ‘Your Efforts Add Up’ showcasing to staff and stakeholders impactful stories which demonstrate the real, positive effect that the organisations efforts are having in people’s lives.


Idea

TAC’s staff were committed to the strategy, and proud of the organisation, and their efforts that are the engine that is driving success. However, change of this magnitude always causes stress, and given the multi-year timeframe, staff can easily lose sight of the purpose behind it all.

The aim of the ‘Your Efforts Add Up’ content series was to showcase a range of positive client stories to drive home the point of all this – the efforts of TAC staff add up to real client outcomes.


Outcomes

Think HQ produced stories of six clients, that explored the benefits they’ve received from their engagement with TAC staff, through the lens of Strategy 2020.

Think HQ interviewed and photographed six of TAC’s clients developing each of these into written stories, posters, screensavers. The production process was managed from start to end by Think HQ. We were responsible for project management, photography, copywriting and design of all campaign assets.