Paint the town
Yello
Commonwealth Bank Australia
(CBA)
CommBank brought the party to Holi Festival
Deliverables
Activation
Campaign assets
Social media
Event management
Celebration is synonymous with Indian culture, and the Holi Festival is known for its vibrant splash of spring colour. We teamed up with CommBank to create an unforgettable connection with the Indian community and establish them as the bank delivering a bright future for all Australians.
Holi events around the country featured cameos from the Commbank Brighter Crew, three ambassadors who embodied the meaning of the festival (while promoting CommBank’s Yello rewards program and other services).
The buzz from over 96,000 attendees across five cities highlighted the bank's impactful presence at the heart of the Indian Australian community.
The post-event survey showed that 85% were more likely to choose CommBank, all through the simple act of the brand joining in on the festivities and spreading a little extra joy.
