When we had to promote the return of Lipton Chai Latte, we got the help of the woman who campaigned the hardest to bring it back.
Deliverables
TV
Social media
Digital advertising
Activation
PR
Influencer Engagement
Point of Sale
Lipton Chai Latte was discontinued in 2022. And when it was, fans were not happy. From online petitions to written letters, people made it clear they wanted their beloved Chai back.
When it finally relaunched, it was only fitting that we enlisted its number one fan and the founder of the ‘Bring Back Lipton Chai Latte!!!’ Facebook group. Her name… Gillian.
Results:
- 80,000 samples given away.
- 75+ earned media opportunities.
- 6.3 million people reached through earned media.
