The red carpet,
reimagined
Netflix
While Netflix prepared to unveil the year’s most anticipated Indian drama, we delivered a local debut that stole the spotlight.
Deliverables
Event management
PR
Social media
Inspired by the brilliance of Bollywood, we brought 1940s India to life through immersive events in both Sydney and Melbourne. From decor decisions to digital partnerships, the entire experience was shaped around consultations with the South Asian community leaders.
What followed was a celebration of culture that felt both cinematic and deeply authentic. With a strategic PR rollout fuelling the buzz, everyone wanted a front-row seat. Within days of release, Heeramandi: The Diamond Bazaar became one of Australia’s top-trending Netflix titles.
