Big, for a
better future

Homes Victoria

An historic public housing build, told through the eyes of a child.

Deliverables

Campaign assets

Outdoor advertising

Digital advertising

Print advertising

Radio advertising

Social media

Still photography

Video

Website

Homes Victoria’s landmark $5.3 billion Big Housing Build is underway, delivering much-needed social and affordable housing to the state.

To capture the scale and generational impact of the project, Think HQ told the story through a child’s imagination. With cinematic 3D animation, homes transform into magical building blocks, inspiring hope for the future.

With inclusion at its core, the campaign launched in eight languages and reached communities state-wide.

Making positive change visible in a story of scale, empathy and imagination, in the universal language of hope.