Big, for a
better future
Homes Victoria
An historic public housing build, told through the eyes of a child.
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Radio advertising
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Homes Victoria’s landmark $5.3 billion Big Housing Build is underway, delivering much-needed social and affordable housing to the state.
To capture the scale and generational impact of the project, Think HQ told the story through a child’s imagination. With cinematic 3D animation, homes transform into magical building blocks, inspiring hope for the future.
With inclusion at its core, the campaign launched in eight languages and reached communities state-wide.
Making positive change visible in a story of scale, empathy and imagination, in the universal language of hope.