NDIS Brand Refresh

Embedding consistency in a national brand.

Think HQ built the NDIS a new branding system to ensure consistent use and usage across its various domains.

Project Category
Creative
Strategy
Project Expertise
Brand and marketing strategy
Design

The brief

The NDIS has quickly grown into a household name as it revolutionises the delivery of disability care in Australia. Rapid growth brings risk, of course, to brand consistency.

Idea

Think HQ built the NDIS a new branding system to ensure consistent use and usage across its various domains. It’s a broad, recognisable entity, so following an audit we didn’t go in and change everything, rather we refined the look and developed a clear system to make it easy for everyone to use the brand well.

Outcome

We gave the NDIS everything they needed to make clean, clear branding a breeze — logos, assets, templates, icons and the use guides to put it all into practice.