Mapping Social Cohesion
Translating Australia’s largest and longest-running survey on social cohesion into practical resources for policy makers, media and communities.
The Scanlon Foundation’s annual Mapping Social Cohesion research series has been unpacking Australian attitudes towards social cohesion issues like immigration, multiculturalism and trust in government for the last 12 years
The Brief
The Scanlon Foundation’s annual Mapping Social Cohesion research series has been unpacking Australian attitudes towards social cohesion issues like immigration, multiculturalism and trust in government for the last 12 years.
In December 2019 — for the ninth year running — the Foundation engaged Think HQ to take the dense, 100-page academic report and accurately communicate its key findings to stakeholders across community and government sectors.
Idea
Think HQ developed and delivered an integrated PR campaign targeting policy makers, and community and social service organisations.
Building on previous years, we used group and pre-launch briefings in Canberra and Melbourne to inform government departments and key MPs of the embargoed findings. We also developed public facing digital, social media and targeted media relations activity to inform the broader community of the findings.
Outcomes
We delivered:
- A pre-launch briefing event at Parliament House, Canberra, attended by key Ministers and parliamentary staff.
- Pre-launch briefings with the Department of Social Services and Department of Home Affairs in Canberra, and key Federal Immigration MPs.
- Planning and execution of a national launch event in Melbourne, attended by 200 government and community stakeholders, and featuring a keynote presentation by journalist James Button.
- Managing all event logistics, including venue management, overseeing all catering and AV requirements, contracting a local Aboriginal elder to deliver a Welcome to Country and briefing all speakers.
- Social media activity and live-tweeting on launch day.
- A series of animated videos — scripted and produced in-house — that summarised key findings in a digital-friendly format.
- A campaign microsite to tell the story of this year’s results. We wrote website content, designed and built the site, and created accompanying infographics.
- A successful media relations campaign — which targeted senior political and social affairs reporters including David Marr and David Crowe, and led to quality editorial coverage in outlets including The Age/SMH, The Guardian, The Australian, AFR, AAP, and 774 ABC Radio Melbourne.
- Our nine-year relationship with the Scanlon Foundation is testament to our collaborative approach to client partnerships, and our ability to continually bring new ideas and innovations to the table to grow and build on the success of projects, year on year.
- This project demonstrates our ability to manage and promote large scale events that combine formal presentations and multimedia elements, proving we can package relevant content into both exciting event formats, and long-lasting communications products.
