Co-designed with Trans and Gender Diverse Victorians, to change the global conversation.
Bronze CPRA's Golden Target Awards 2024 Shortlisted for B&T's Bravery Award 2024 Silver Australian Cinematography Society Victoria Awards 2024 Shortlisted for CommsCon 2025 AWEI 2025 LGBTQ+ Inclusion Awards Shortlisted for AdNews Champions of Change 2025
As the saying goes, diversity is a seat at the table - inclusivity is being asked to dance.
We worked with trans and gender diverse organisations to co-create a campaign for Victoria, shifting public opinion and sentiment towards a community often excluded from mainstream narratives.
Our results were part of a razor-sharp integrated approach which saw:
- 54 positive news stories (against a KPI of 9)
- Endorsement from over 30 LGBTQIA+ organisations
- The campaign displayed in Fed Square for eight weeks
- Another State Government approaching us to recreate the campaign
And changed conversations on a global scale.
