AFCA Financial Fairness Roadshow

The newly launched AFCA needed to introduce itself and show all Australians how it could help them get fair, free and independent dispute resolution for financial complaints.

A bus! AFCA was committed to creating national awareness and engaging with stakeholders in person, so Think HQ created the AFCA bus and worked with the client to develop the Financial Fairness Roadshow.

Project Category
Content & Social
Events & Community Engagement
PR & Media Relations
Project Expertise
Activations
Content marketing
Content strategy
Design
Event management
Integrated campaigns
Media relations
PR & Community engagement
Project management
Social media strategy
Tours and roadshows

The Brief 

The newly launched Australian Financial Complaints Authority needed introduce itself and show all Australians how it could help them get fair, free and independent dispute resolution for financial complaints. 

AFCA and Think HQ identified that the most effective way to do this would be through a strong community engagement campaign supported by extensive media relations, and developed a brief for the AFCA Financial Fairness Roadshow.

 

Idea

A bus! AFCA was committed to creating national awareness and engaging with stakeholders in person, so Think HQ created the AFCA bus and worked with the client to develop the Financial Fairness Roadshow.

Once complete, the roadshow will visit more than 80 metropolitan, regional and rural communities across Australia from September 2019 to June 2020. At each visit the roadshow offers face-to-face advice and free financial checks. 

Think HQ has managed end-to-end delivery: Mapping and reserving all roadshow locations, attending each event to provide support, creating collateral and coordinating extensive media relations activity to deliver the campaign across Australia.

 

Outcomes

As of writing the roadshow is in progress. So far we’ve: 

  • Set off from a national launch at Parliament House 
in Canberra.
  • Covered more than 6,500km and visited 30 locations across Victoria, NSW, Tasmania and the ACT. 
  • Engaged with more than 8,700 people, hearing firsthand their experiences and offering advice and free financial checks to Australian’s far and wide, ultimately raising awareness of its free, fair and independent service.
  • Estimated media audience reach of more than 41.9 million 
via more than 470 media clips.