Communications agencies play a huge part in deciding the stories we see in Australian media.
Partnering with the Scanlon Foundation, we commissioned the Framework for Agency Inclusion and Representation (FAIR) report. In it, Dr Marianne D. Sison investigates who’s making the decisions about who makes it into the media we consume, and the cultural make-up of the influential public relations, advertising and communication industries.
It finds that while almost all the respondents from advertising, public relations and communications and marketing agencies say cultural diversity is important, far fewer have the tools and resources to make cultural inclusion part of their practice.
