Helping multi-cultural communities learn essential life-skills.
Deliverables
Campaign assets
Digital advertising
Outdoor advertising
Press Advertising
Radio advertising
Social tiles
Learn Local is an umbrella brand for education providers all around Victoria who help bridge the gap for adults with low literacy and low English proficiency. These are people disconnected from their community, and left out of an ever-changing digital landscape.
Affordable and accessible to all, Learn Local courses open the door to new jobs, a better quality of life and further study – right on their doorstep.
But, because their audience has low literacy and low English proficiency, reaching them is a challenge.
That’s why we created a visually-led campaign that simplified Learn Local and featured welcoming, accessible graphics.
Simple language, friendly faces and bold graphics quickly communicated the brand – even to those (or especially to those) with low literacy.
Together with Aboriginal Community Controlled Organisations (ACCOs) and our CultureVerse team, we made sure our platform resonated with multicultural communities and First Nations people.
And, as always, created tailored campaigns for each audience – with media spanning TV, billboards, events, social and more.
We reached over 890,000 Victorians, speaking to them in a language they understood about issues that concerned them. Learn Local broke new records in website traffic, as well as course uptakes.
So more Victorians could learn essential life-skills, connect to their community and build a brighter future.
