What we do

We believe communications can change the world. This is how we do it.

What we do

Strategy

Strategy

  • Research and market testing
  • Customer experience mapping
  • Brand and marketing strategy
  • Behavioural insights
  • Communications planning
  • Media planning
  • Media buying

Everything we do is underpinned by research, genuine curiosity and insight. We know that every great campaign, brand or idea have one thing in common: they start with a great strategy.

Which is why we spend the time to get to know you. Who are you? What are you trying to achieve? How are you going to change the world? 

And we turn this knowledge into actionable strategy. We can then implement anything we recommend.  
 

PR

PR & Media Relations

  • Media relations
  • Integrated campaigns
  • Public relations strategy
  • Partner and stakeholder engagement
  • Crisis and issues management

We started as a PR business, and it’s been in our DNA ever since. 

We have extensive experience across all aspects of public relations: from media relations and stakeholder engagement through to government relations and crisis management. Our PR campaigns are informed by meaningful strategies that outline what we’re trying to achieve and who we’re trying to talk to, and the best tactics and channels to reach them.

But we know PR doesn’t exist in a vacuum. Which is why we have the capacity to incorporate strategy, content, creative and digital - to make sure our campaigns achieve your goals, whatever they might be.  
 

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Creative

  • Advertising
  • Design
  • Art Direction
  • Creative solutions
  • Creative platforms

Our creative practice is built on our ideas. We bring together people with different viewpoints, backgrounds and experience – because we know it’s this diversity of thinking that leads to the best ideas. 

We’ve delivered creative campaigns for clients big and small, always driving a clear call to action. Whether it’s a TVC, digital, print, radio or a unique creative solution, we deliver holistic campaigns that make sure your message cuts through the noise. 
 

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Content & Social

  • Content strategy
  • Social media strategy
  • Content marketing
  • Editorial 
  • Paid social media
  • Copywriting
  • Community management
  • SEO/SEM
  • Social listening 
  • Analytics

Stories are at the heart of everything we do at Think HQ, because we know a compelling story, told well, changes hearts and minds. 

We are experts at translating complex information into understandable messages, and sensitively integrating real peoples’ experience to bring it to life. We know the best channels and methods to get those stories to the people that need to hear them. 

Whether it’s content for social media, editorial, an advertising campaign or your website, we deliver insight-driven content that leads to genuine behaviour change and action.
 

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Events & Community Engagement

  • Event management
  • Activations
  • Tours and roadshows
  • Briefings
  • Stakeholder management
  • Community initiatives
  • Influencer strategies

We know that sometimes the best way to get your message out there is to talk to people, face to face.

We’ve delivered everything from large-scale events with international delegates, down to community activations for local councils. We manage everything, from booking venues and speakers through to name tags - no jobs too big or small. 

We’re experts at finding the people you need to speak to and doing the legwork to get the conversation started. Whether it’s through engaging influencers, a regional roadshow or just by hitting the phones - we’re ready to get the job done.
 

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Digital presence

  • User research and experience design
  • Prototyping and testing
  • Data visualisation
  • Website design and development
  • Mobile apps
  • AR/VR/Gamification
  • Installations

Your digital presence is a vital channel, with audiences turning online and to their phones when deciding who to trust. 

Our team of in-house developers produce websites and mobile apps, games and virtual and augmented reality experiences.

Digital is a key way to being your story to life, and we’ll work with you to identify your needs.

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Production

  • Photography
  • Film & Video
  • Broadcast TVCs
  • Motion/Animation
  • Design
  • Digital products
  • Illustration & 3D imagery
  • Concept art
  • Print
  • Audio 
  • Podcasts
  • Project management

We have a dedicated, in-house production team to see your idea through from concept to delivery. Our Melbourne studio means that we’re ready to create your content, no matter what it is, as soon as the idea strikes. 

Whether it's a broadcast TVC, a campaign photoshoot, illustration, 3D design, podcast or anything in-between, we can create it all from our purpose-built facility. 

Having a dedicated in-house production team means the idea will never be compromised. The team can manage all aspects of production, from start to finish, in a way that’s quicker and more efficient than working with multiple providers.
 

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Localisation

  • Translation & proofreading
  • Captions/subtitles
  • Transcription
  • Voiceover/radio
  • Dubbing
  • Animation
  • Multilingual Chatbots
  • Localisation/Transcreation
  • Multilingual full-service campaigns
  • Creative writing (in-language)

When speaking to a diverse audience, communicating in the language and tone they understand can be the key to authentically connecting to them. 

We can deliver quick turnaround of translations and multilingual campaigns in over 60 languages. Whether it’s documents, website content, advertising materials, subtitles, dubbing, animations, radio and video scripts and recording thereof, we can help you in the languages you seek.
 
We work closely with our trusted network consisting of 200+ vendors from across Australia, and if you need NAATI certification to top it off, our vendors have your back.
 
We shine when you want to ensure that your campaign is not simply translated but rather localised to fit your audience’s cultural context while keeping the integrity of your message. 

If you want specifically designed marketing materials for your target language audience, that takes text, tone and visuals into account and combines it with knowledge of your audience; we do transcreation too.
 
We interrogate your messaging, guide you and triple check the translations to ensure high quality. 

We’re also the fastest in Australia to do so.

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Research

  • Market research
  • CX Journey Mapping
  • Opinion research
  • Social research
  • Concept testing

Think HQ's research arm delivers full-service market, opinion and social research through a tailored and fit-for-purpose approach. Think HQ provides specialist research services to ensure ours and our clients' branding, content, creative and communications products and programs are evidence-based and supported by strong research.

Our research is human-centred and we support clients across a full spectrum of services including government, corporate and non-profit organisations in Australia in driving effective mainstream and inclusive diverse communication and program approaches. Specific tools and services include qualitative fieldwork, surveys, evidence reviews, evaluations, impact outcomes studies, concept testing, and CX journey mapping. Think HQ is internationally certified to comply with the ISO 20252: 2019 Market, opinion and social research system.

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First Nations communications and engagement

  • Cultural research and insights
  • Community co-designed programs
  • Cultural awareness training
  • Consultation with Elders and communities
  • Engagement strategies and implementation
  • Advertising and public relations campaigns
  • Production - film, animation, design
  • Media planning

Aboriginal and Torres Strait Island peoples come from a variety of cultural, historic and personal backgrounds, and embedding that diversity in our campaigns is a reflection of our core value of diversity and inclusion. As an agency, we strive to ensure the complexities of people’s lives and identities are understood and addressed when communicating and engaging with our audiences.

Our First Nations communications and engagement arm, led by Professor Shane Hearn, a proud Noongar man, aims to bridge the gap on how Aboriginal and non-Aboriginal people are reflected in campaigns and in the industry. From establishing strong networks, liaising and consulting with Elders and communities, planning multi-channel approaches that span traditional storytelling techniques through to the latest internet-based technology, adhering to cultural protocols and most of all, learning from others so the work we do is respectful, appropriate and effective.

Diverse

Diverse Communications

  • Cultural research
  • Community networks
  • Multicultural community strategies
  • Advertising
  • Media planning
  • Localised marketing
  • Translations
  • PR & Community engagement
  • Event management & Activations
  • Research & Market testing

At Think HQ, we strive for holistic behaviour change and impact communications activity.

That includes everyone, right from the start.

Our in-house diverse communications specialists, CultureVerse, are experts at communications strategy, community engagement, media relations and marketing that speak directly to multicultural communities.

We deeply understand Culturally and Linguistically Diverse (CALD) audiences and have a growing network of community groups and bodies. 

We’ll support you to make sure your campaigns are genuinely inclusive and provide the insight you need to understand who you need to be talking to, and how to do it. 
 

Lumin

Sector Development

  • Online learning
  • Upskilling workshops
  • Webinars
  • Strategic consultancy
  • Program development
  • Co-design labs

As an agency, we’re committed to projects that are genuinely working to creating better outcomes for people, places and the planet. 

We know there are small and grassroots organisations out there doing just that - and sometimes, they need extra help to get the message out there.

Through our community platform, Lumin, we provide support to these organisations to develop the skills they need to communicate effectively. Whether it’s through free online courses, tailored workshops or specialised packages, we share our expertise to ensure Australia’s community organisations are empowered. 
 

We love working with great partners who have aligned values. Sound like you?

Get in touch