The AskVic WhatsApp ChatBot is an Australian first, a ChatBot that enables the Victorian Government to engage with multicultural communities and share vital information seamlessly in 11 languages. The ChatBot was designed and engineered by THINK HQ to increase accessibility to reliable COVID-19 information and support among multicultural communities in Victoria.
Deliverables
Digital experience
Brief
For the Victorian government, providing relevant and accurate information is essential, so when it comes to translating that same information in 10 languages, we could not rely on machine translations which more often than not are prone to error. Our key challenges shifted to how we could use NAATI-certified translations in a fast-paced process that maintains relevancy, accuracy and speed when reaching out to all communities.
From our multicultural communities’ perspective, accessing this information in a familiar channel and format was critical. Our early research revealed that multicultural communities were relying on messaging applications where they could share information in their native languages. Our challenge evolved to offering the NAATI translated information at a pace and in a format that could be easily accessed from a familiar digital destination.
Finally, from a technology perspective, we had to identify technologies that could successfully integrate with a long list of “must-have” requirements in order to meet our user needs. Our technical requirements included supporting 10 complex languages with different alphabets and displays, gaining sufficient flexibility from a content management system for 11 NAATI-translated content flows, and integrating with the popular messaging app WhatsApp.
The task was big and had never been done before.
From a technology perspective, the AskVic WhatsApp ChatBot is a marvel of engineering prowess.
Execution
Overview
We created the AskVic WhatsApp ChatBot in 11 languages respecting the cultural and linguistic nuances, and accessible from a familiar channel already used by multicultural communities. The WhatsApp ChatBot covers all essential topics for multicultural communities to equally engage in everyday life: COVID-19 and vaccinations, Jobs and careers, Business, Housing, Transport, Social support, Education, Law and justice. Accessing the ChatBot is incredibly straightforward, users simply text 0480 032 278, saying “Hello” in their native language.
The AskVic ChatBot can respond in 11 languages: Hindi, Arabic, Vietnamese, Turkish, Punjabi, Spanish, and Filipino (Tagalog), as well as English.
Benefit #1
One of the preferred features by users is the simplicity of accessing the ChatBot. Being able to converse with AskVic in the WhatsApp application means users can ask any question with one touch of the app, any time of the day, any day of the year. Using seamless AWS Language Detect, the bot associates the requested language to a user ID on the first “Hello” and behaves consistently in the preferred language.
Benefit #2
From a technology perspective, the AskVic WhatsApp ChatBot is a marvel of engineering prowess. The solution integrates the open-source RASA Artificial Intelligence engine with BotFront.io interface which acts as the content management control for all languages. It brings the RASA AI engine into a content-friendly interface so AskVic content managers can tweak dialogues, add new topics, and train the bot to become more human over time and further understand the verbal nuances of expression-rich languages. The messaging through Twilio brings the bot to life within the WhatsApp interface. The BotFront built-in analytics provides the Victorian Government with great insights on what multicultural communities are asking and how the ChatBot can further improve to meet their ever-evolving needs.
Benefit #3
The content architecture was engineered to allow for control of the dialogues, topics and user input categories (intents) and bot responses in one consolidated interface for the 11 languages. This interface is the heart of the product allowing a content manager to maintain relevancy across 10 languages working with NAATI certified translator to improve or add further dialogues into the bot. This same interface provides content managers with the opportunity of training the bot’s Artificial Intelligence over time, validating the bot’s understanding of user input at times the bot was not 100% confident.
Outcome
The feedback from users and communities is overwhelmingly positive as a large majority find the ChatBot useful or extremely useful (70%+).
WhatsApp ChatBot has now created new opportunities for connecting people throughout Victoria's multicultural communities, with increase trust and use of the wide range of translated information the Victorian Government provides.
