Building a creatively led PR campaign targeting potential teachers with diverse audiences front of mind.
Deliverables
Event management
Video
Campaign assets
Event collateral
PR Strategy
Brief
Victoria needs more teachers, and, in early 2023, Think HQ was appointed by the Department of Education to run a creatively led PR campaign targeting school leavers, course and career switchers. This brief demanded an understanding of diverse audiences and an ability to deliver highly creative ideas that would cut through the recruitment clutter, driving campaign momentum.
Execution
Planned PR and events activity spans a range of services and channels – with video case studies, managing paid media partnerships, earned media campaigns, brand/community partnerships, large scale events and activations, on-going social media content – the campaign taps into multiple teams across Think HQ and CultureVerse.
Working differently
The teams are centrally managed by an Account Director from our client service team. That dedicated project manager acts as a key central point of contact for the Department for all briefs and this core contact ensures we’re meeting all deliverables.
Outcomes
We’re still in very early stages – but have shared the state of the art classroom activation that’s travelling around Australia’s career expos Australia’s Eastern seaboard, together with some other examples of agreed creative.
