Infographic and social tiles

The brief

The Telco Together Foundation (TTF) is a member-based not-for profit organisation that enables the telecommunications industry to make a significant social contribution within Australia.

Through the Foundation’s Industry Impact Hub, industry leaders come together to develop and action collaborative approaches to important issues confronting our communities.

TTF members are united in their belief that there is no place for modern slavery practices in their operations or supply chains.

Over a 12 month period, Telstra, Optus, TPG Telecom, Vocus Group, Aussie Broadband and Amaysim came together to develop and release a historic Leadership Statement on Human Rights and Modern Slavery.

The Foundation sought to convey the Statement’s Five Principles graphically. 

Idea

Think HQ was briefed to prepare a graphic image and social tiles that conveyed visually and quickly:

• The commitment by TTF members to working together to address modern slavery.
• That TTF members are applying a best practice approach, 
through the publication of an industry statement centred 
around upholding a set of principles which draw on the 
UN Guiding Principles on Business and Human Rights.


Outcomes

Think HQ produces a one-page infographic that:

• Clearly and cleanly demonstrated what the Foundation commits 
to doing
• Created a small library of icons that could be used in future documents to grow this conversation
• Met the design considerations of being appropriate for corporate members and not clashing with existing brands
• Was published across social media, websites, documents and PowerPoint presentations