Alice is a strategic communicator with an unparalleled attention to detail. Leading PR and events at Think HQ, she directs a team of talented professionals to deliver local, national and international campaigns for a diverse client base.
Alice oversees all public relations activity at Think HQ, including PR strategy development, media relations and event management.
For the past seven years, Alice has managed PR and media relations activity for the Organ and Tissue Authority’s national awareness week, DonateLife Week. This annual activity has involved the creation and implementation of a national communications strategy, encompassing media relations and social media activity.
Her work has played an instrumental role in increasing organ donation rates year on year, with the overall number of organ donation recipients increasing by 53% between 2012-2018, and a 64.4% increase in deceased donors.
For the last eight years, Alice has also worked closely with the Scanlon Foundation on managing the annual Mapping Social Cohesion report launch, an annual research series unpacking Australian attitudes towards social cohesion issues like immigration, multiculturalism and trust in government.
This activity has included management of an annual launch event with more than 200 stakeholders attending each year, coordinating all media relations activity for coverage of the launch and interviews with report author Professor Andrew Markus. This has resulted in quality coverage among publications including The Australian, ABC 774, SBS, AAP and The Australian Financial Review.
Alice also led the official launch of the Australian Financial Complaints Authority (AFCA) in late 2018 and was a driving force in the development of a holistic strategy incorporating media relations, event management, social media, video production and advertising. Alice managed two events in both Melbourne and Sydney and oversaw all national media relations activity, with more than 50 media clips resulting.
Alice holds a Bachelor of Communications from RMIT, with Distinction.