Bushfire Recovery Victoria Branding

Making Victoria’s recovery recognisable.

BRV needed a brand that would resonate with the community.

Client
Bushfire Recovery Victoria
Project Category
Creative
Project Expertise
Design

The Brief

The bushfires in 2020 ravaged Victoria. To aid our recovery, Bushfire Recovery Victoria (BRV) was established as a permanent, dedicated Government agency to work directly with local communities. 

With a logo and colour palette already established, BRV needed an agency to bring their brand to life through a comprehensive suite of collateral.

Idea

BRV needed a brand that would resonate with the community. 
It needed materials that would deliver clear information about a topic that would inevitably be highly emotive for many.

Think HQ presented three design concepts for BRV’s consideration. On approval, we immediately began development of the collateral. Our designs utilised the existing BRV colour palette, and infographics and visual elements to bring the information to life.

Outcomes

We created a suite of materials to bring BRV communications together as a cohesive set. That included longer documents – like their Strategic Framework and Strategic Plan – as well as templates and materials to use ongoing — like newsletter and PowerPoint templates, social media content and posters.

"I briefed the Think HQ team to deliver two major publications for our Agency, our State Recovery Plan and Recovery Framework. At the briefing we basically had a logo and needed Think HQ's expertise to create a brand identity in keeping with the Victorian Government’s branding guidelines. The work was exceptional, timely and the team were more than accommodating to deliver what we were after. I can't speak highly enough of  the team."

– Tony Mithen, Bushfire Recovery Victoria