ThinkHQ Webinar Series

Welcome to Think HQ's webinar series, where we bring together our diverse teams and other experts to share insights, strategies, and creative solutions aimed at driving positive change.

Our team from Strategy & Insights, Creative, Public Relations & Events, Technology, Content & Production, First Nations, CultureVerse, and Language Services will delve into the unique approaches and impactful communications that foster deep connections, inspire critical thinking, and encourage action towards a more equal, healthy, and sustainable future for everyone.

Whether you're looking to gain new perspectives, enhance your understanding of the industry, or be inspired to contribute to positive societal change, our webinar series offers valuable insights and actionable takeaways for all. Enquiries: events@think-hq.com.au

Past Webinars

Simplify to Amplify: Making your message resonate in any language

Good communication keeps content clear, simple and accessible. But what happens when the topic is complex or extremely niche? And how do you get that same message across in multiple languages?

So much cultural context and understanding can be lost in translation. There’s a balancing act between keeping the original meaning and including the right details. We also have to consider how to handle phrases or concepts that might not even exist in another language! Best practice is about bridging the gaps between accuracy and understanding.

In this episode of our webinar series, we’re joined by Samantha Croy from the Centre for Population Genomics and Jess Mathew from the Department of Families, Fairness and Housing. We’ll discuss simplifying complex ideas and making all information accessible.

Hosted by CultureVerse’s Nicolas Ojeda Amador, this engaging, insightful and practical session will leave you well-equipped to reach your desired audience.

Never mind the ballots: Lessons for business and organisations from political campaigns

Dive into the high-stakes world of election campaigns with Think HQ's Head of Strategic Communications, Luke Holland. Have a look at some of the greatest ever election campaigns, cast an eye over those that are remembered for all the wrong reasons, and explore how to capture some political stardust and put it to use at your business or organisation.

Transcreation: Is it just a buzzword, or an effective tool for multicultural engagement?

Australia is a vibrant melting pot of diverse cultures and languages. With nearly all corners of the world represented in one continent, it's a fascinating and complex microcosm. Hear from Think HQ’s Chief Creative Officer Andre Lima as he explores the concept of transcreation in engaging multicultural audiences and how it can help unpack a new level of creative effectiveness. Discover how collaboration, diverse narratives and inclusivity can fuel innovation and create advertising that resonates deeply across Australia's multifaceted society.

Kindly Do, Kindly Don't: How to safely talk about and report on eating disorders and body image

Ahead of Body Image and Eating Disorders Awareness Week (BIEDAW) - 2-8 September 2024 – Think HQ and Butterfly Foundation invite media professionals, communicators and marketers (and anyone interested!) to learn the best-practices when talking about, reporting on and portraying eating disorders and body image in the media, campaigns, content and everyday life. While general awareness of eating disorders has increased, deeper understanding remains low and misconceptions and stigma continues to be high. We can all play an important role in improving understanding, shifting conversation, dismantling harmful stereotypes and increasing help seeking. In particular, the media can have a positive impact when it comes to ensuring eating disorders and body image are not covered in harmful and triggering ways. The webinar will be hosted by Alexandra La Sala, Think HQ's Public Relations Account Director and we will hear from Kate Mulray, Butterfly’s Lived Experience Engagement Manager, along side voices of lived experience Lumen Gorrie, Jane Murphy, and Lexi Crouch. We will explore the real-life impact of problematic comments and reporting, with a focus on Butterfly’s Kindly ‘Dos and Don’ts’ - tangible actions everyone can take to help us work towards a more Body Kind Australia.

Transforming First Nations Engagement

How supporting self-determination with First Nations advisors and creatives increases engagement with First Nations audiences. Celebrated artist, Luritja, Western Arrernte and Kokatha man Emrhan Tjapanangka Sultan joins proud Gunditjmara woman and Think HQ’s First Nations Lead Melissa Bickford (Rose) in a special yarn about how to work with First Nations people in a culturally safe way to achieve great results. Emrhan and Melissa will discuss protocols for consulting with First Nations organisations, leaders and community members, and working with First Nations artists, why understanding Indigenous Cultural and Intellectual Property is important and share some tips they’ve learnt along the way.