Australia is a vibrant melting pot of diverse cultures and languages. With nearly all corners of the world represented in one continent, it's a fascinating and complex microcosm. Hear from Think HQ’s Chief Creative Officer Andre Lima as he explores the concept of transcreation in engaging multicultural audiences and how it can help unpack a new level of creative effectiveness. Discover how collaboration, diverse narratives and inclusivity can fuel innovation and create advertising that resonates deeply across Australia's multifaceted society.

Ahead of Body Image and Eating Disorders Awareness Week (BIEDAW) - 2-8 September 2024 – Think HQ and Butterfly Foundation invite media professionals, communicators and marketers (and anyone interested!) to learn the best-practices when talking about, reporting on and portraying eating disorders and body image in the media, campaigns, content and everyday life. While general awareness of eating disorders has increased, deeper understanding remains low and misconceptions and stigma continues to be high. We can all play an important role in improving understanding, shifting conversation, dismantling harmful stereotypes and increasing help seeking. In particular, the media can have a positive impact when it comes to ensuring eating disorders and body image are not covered in harmful and triggering ways. The webinar will be hosted by Alexandra La Sala, Think HQ's Public Relations Account Director and we will hear from Kate Mulray, Butterfly’s Lived Experience Engagement Manager, along side voices of lived experience Lumen Gorrie, Jane Murphy, and Lexi Crouch. We will explore the real-life impact of problematic comments and reporting, with a focus on Butterfly’s Kindly ‘Dos and Don’ts’ - tangible actions everyone can take to help us work towards a more Body Kind Australia.

How supporting self-determination with First Nations advisors and creatives increases engagement with First Nations audiences. Celebrated artist, Luritja, Western Arrernte and Kokatha man Emrhan Tjapanangka Sultan joins proud Gunditjmara woman and Think HQ’s First Nations Lead Melissa Bickford (Rose) in a special yarn about how to work with First Nations people in a culturally safe way to achieve great results. Emrhan and Melissa will discuss protocols for consulting with First Nations organisations, leaders and community members, and working with First Nations artists, why understanding Indigenous Cultural and Intellectual Property is important and share some tips they’ve learnt along the way.