Over the last fifteen years, Som has worked to successfully deliver communications and digital engagement strategies across a range of sectors, including state and local government and not-for-profit community health.
Throughout his career, he has combined his practical knowledge with his research skills to develop evidence-based communications strategies.
As our Multicultural Insights Director, Som works with the broader Think HQ team to develop more ethnically diverse and culturally inclusive communications practices that meet the needs of both clients and multicultural communities.
Som completed a PhD on multicultural communications at Deakin University supported by the award of the 2018 Donald Dyer Scholarship. His thesis examined how multiculturalism is understood, experienced and enacted by PR practitioners and stakeholders involved in multicultural communications in the Victorian government and multicultural sectors.
The 2021 Census demonstrates that cultural diversity is the new normal in Australia.
So, if you’re not talking to the 51.5% of us who have at least one parent born overseas, you’re missing a huge part of your audience.
For all communicators, multicultural communications and engagement are vital, but where do you get started?
To find out, join us for the first session of The New Normal, A CultureVerse webinar.