We created buzz (without big bucks) for The Other Art Fair, in a campaign that bared it all.
Deliverables
PR Strategy
The Other Art Fair does things differently – what if our PR team could too?
After years of the same old paid partnerships, the fair needed a fresh approach to bring bodies through the door.
So, we gave them a stripped back approach – inviting journalists to pose nude, as something to write home about. The Guardian and Channel 10 were just some of our daring participants.
We even roped in a Time Out journalist to get a stick-and-poke tattoo from a featured artist.
Rather than being buried in the pages of the ‘What’s On’ section, our campaign was front and centre of the internet.
We amplified the voices of our artists, ambassadors and earned media to give The Other Art Fair their highest ticket sales ever.
The numbers?
• 60 pieces of media coverage • 50+ million reached • Spots on TV, radio, print, podcasts, social – and even a special mention from Archibald Prize Winner Kathrin Longhurst.
