Navigating nudes, trolls & catfish
Deliverables
Brand guidelines
PR Strategy
Video
Social tiles
The eSafety commission needed a rebrand. Because young people aren’t interested in government advice.
Instead, we launched bright and colourful content by Gen Z creators who spoke to their peers about all things online safety: from nudes, to catfish, to trolls.
So young people understood their rights, and that they could get help.
The impact? Over 100k views on TikTok, 174m aggregated PR reach and more young people than ever before learning about how to stay safe online.
