January 11, 2016
February 10, 2015
In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.
Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.
Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.
As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.
Coverage appeared in a number of major news...Read More
October 21, 2014
In 2013, Think-HQ was engaged by The Australian Multicultural Foundation to develop the public relations campaign for the inaugural Baklava Bake Off – a community cooking competition celebrating Victoria’s cultural diversity.
Home cooks and professional pastry chefs took part in the statewide competition, with Think HQ activity including:
- Securing acclaimed Middle-Eastern chefs Greg Malouf and Shane Delia as celebrity ambassadors
- Managing media relations for the campaign launch, semi-final and grand final events
- Managing all campaign social media activity
- Developing competition judging criteria, and short-listing entrants from across Victoria
- Developing the event running order for the campaign launch, semi-final and grand final events, and managing speakers
- Securing and briefing an emcee for the Grand Final event at Federation Square
- Booking event photography
More than 250 people attended the grand final Baklava Bake Off at Federation Square, featuring live cooking demonstrations...Read More
October 21, 2014
In 2013, Think HQ worked with the Victorian Government’s Office for the Community Sector on a project to showcase its Workforce Capability Framework (WCF) resource for not-for-profit (NFP) organisations – a practical toolkit for community organisations looking to build effective, strong and sustainable workforces.
Think HQ was commissioned to:
- Develop questions for an independent online survey, and distribute to NFP organisations within the OCS network
- Collect and distill results of the online survey into a comprehensive early findings report
- Visit and conduct face-to-face interviews with eight NFP case study organisations from across Victoria
- Develop eight written case studies for publication on the OCS website
- Script and project-manage the production of a five-minute video documentary showcasing the diverse use of the WCF by eight case study organisations.
The completed video – used by the OCS as a promotional tool to encourage further uptake and innovative use of the WCF...Read More
October 14, 2014
In 2014, Think HQ was contracted to deliver public relations services for the Victorian Government’s second annual Support Small Business Day campaign, after successfully developing and implementing the marketing and communications strategy for the inaugural campaign in 2013.
Working collaboratively with the Department of State Development, Business and Innovation project team, Think HQ again led activity to engage both small business owners and Victorian consumers, to ensure the statewide shopping event was a success.
In 2014, Think HQ activity included:
- Delivering tailored marketing, media relations and social media support packages to ten nominated Business and Trader Associations across Victoria, to assist them in promoting the campaign to businesses in their local areas
- Creating and implementing a series of social media competitions, aimed at Victorian consumers
- Developing campaign media materials, including a media alert and a campaign media release
- Managing a media partnership...