May 24, 2017
We recently hosted a media relations workshop for current clients, in-house communications practitioners, students and entrepreneurs.
For those who missed it, we’ve detailed some of the key questions and take-outs below.
What’s the difference between proactive and reactive media relations?
Proactive media relations refers to when you’re actively seeking to engage with the media, like when you’re promoting an event, or sharing an announcement. It usually involves sending out materials, such as a media release or alert, to target publications. Reactive media relations, on the other hand, refers to a situation where the media comes to you (for example, if you’re a spokesperson for an organisation or an industry expert, and a journalist calls for you to comment on a relevant story or issue that’s already in the news).
What should I include in a media release?
Put the most important information at the top, and aim to cover the who, what, where, when and why in the first couple of...Read More
October 05, 2016
Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.
Here are my top ten takeaways from the night.
1. University will not prepare you for work life
Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.
2. Learn how to be an active listener
You might think you have the answers and know the best way to do things, but you probably don’t. In the first...Read More
October 03, 2016
In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.
“The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.” Anthea Hancocks, CEO Scanlon Foundation
Our work to launch Australians Today involved:
- Creation of an interactive campaign site: see it here
- Media relations
- Stakeholder relations
- Event management for the report launch.
Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.
Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.
More than 120 attended the launch of...Read More