News & Commentary Straight from Think HQ

  • Commentary May 18, 2016

    Four tips to boost your social media presence

    When creating digital and social media content, it’s easy to jump straight into the tactical nitty gritty – what posts should be created, on what platform, and how many likes is enough to spell success. Audience habit is often overlooked, but recent Facebook data shows that how your audience accesses social media is a critical consideration when crafting digital content.

    With 100% of daily Facebook users now accessing the platform via mobile, it's crucial that content is mobile-friendly. Our Digital Strategist, Jane Metlikovec, is experienced in app creation and digital marketing, and Account Executive,Thanh Lam, runs multiple social media campaigns. Here are their top tips for online success:

    Know your audience’s behaviour

    Experiment with scheduling your social media posts and see when you get most traction and from who. Although there is a general rule that after-dinner hours are the best time to post, your audience may surprise you. Consider their demographics – the more mature...

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