News & Commentary Straight from Think HQ

  • Commentary January 13, 2016

    Landmark report provides insight into the Australian third sector

    Snapshot of the 2014 Australian Charities & Non-for-profits Commission (ACNC) report

    In December last year, the Australian Charities and Not-for-Profits Commission (ACNC) released its 2014 report into the financial performance and sustainability of the Australian charitable sector. The report - produced in partnership with the Centre for Social Impact, and the Social Policy Research Centre at the University of New South Wales - revealed an extremely diverse and growing sector, with more than 38,000 registered charities currently operating within a $103 billion dollar industry.

    Key insights of the report include:

    SIZE AND LOCATION:

    Around one in five Australian charities are considered as ‘large’, with an annual income of $1 million dollars or more. Some 22 per cent of ‘large’ charities reported incomes over $10 million dollars. Two thirds of all Australian charities are smaller charities - with an annual income of less than $250,000. NSW and Victoria dominate the charitable...

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  • Commentary February 09, 2015

    Communicating CSR value beyond data and numbers

    In 2014 we saw continued growth in the adoption and practice of Corporate Social Responsibility (CSR) across the globe, and its varied forms - shared value, inclusive business, B Corporations and others - featuring more prominently in corporate and business communications.

    This trend will no doubt continue in 2015, as businesses look to improve their economic performance in a climate that places increasing importance and corporate value on the impact a business has on people and planet.

    For business communicators, this provides both a challenge and an opportunity to inform and engage key stakeholders in a conversation about your company’s CSR.

    With the new year underway, it is a great time to consider how your company is engaging in the CSR journey, and particularly how it is communicating its CSR objectives and achievements.

    Reporting vs storytelling

    The practice of CSR reporting is vast and increasingly sophisticated, greatly enhanced by better data collection and analysis,...

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  • Commentary October 15, 2014

    Four things marketers can learn from the Ice Bucket Challenge

    Chances are you’ve probably heard about the Ice Bucket Challenge (IBC), the viral phenomenon that raised over $100 million internationally for ALS/MND research, all by getting people to tip buckets of ice-cold water over their heads.

    In Australia, the Ice Bucket Challenge was championed by Laugh to Cure MND, a charity founded by Pat and Angie Cunningham earlier this year. The pair was also behind the first Ice Bucket Challenge World Record attempt, which took place at Etihad Stadium on 22 August.

    Think HQ was lucky enough to work with the Laugh to Cure MND team to help promote the World Record attempt – managing official social media accounts throughout the campaign, and securing significant media coverage in major metropolitan news outlets, including The Herald Sun, Melbourne mX, 7News, Channel 10’s The Project, and 3AW radio.

    Now that the steady stream of IBC participants has slowed to a trickle, it’s the perfect time to catch up with Pat and Angie, take a look back on the...

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