News & Commentary Straight from Think HQ

  • Commentary January 05, 2015

    Public Relations in 2015 and beyond

    As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.

    Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.

    1. A picture tells a thousand words, but videos can say even more.

    With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.

    We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...

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  • Commentary November 27, 2014

    Our Top Five Tips For Not-For-Profit Communicators

    Late last year, Think HQ undertook some research, surveying organisations in the not for profit space. The aim? To identify the key communications opportunities and challenges facing Australia’s not for profits.

    Our research indicated that Australia’s not for profit sector is chronically understaffed, under funded and under resourced, especially when it comes to communications. As an agency well versed in the not for profit space and its typifying budget limitations, even we were surprised by the squeeze our research revealed.

    But it’s not all doom and gloom – our research also showed that not for profit organisations are well aware of the value of communications, and willing to invest their time in that space. They’re just mindful that any activity they undertake has to be efficient, measurable and effective.

    To that end, we at Think HQ have compiled a ‘Beginners Guide to Savvy Communications’ - a list of our top five tips to help not for profit organisations make the most of...

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  • Case Studies September 30, 2014

    Women For Media

    In March 2012, Think HQ was commissioned for two years by the Women’s Leadership Institute Australia to develop and launch womenformedia.com.au – an online resource linking journalists with top female executives to increase female commentary in business and finance news.

    As part of the project, Think HQ undertook a range of strategic planning, media relations, and stakeholder management activities, including:

    • Developing a brief for an online platform
    • Developing a national communication and engagement strategy
    • Securing key partners – including the Melbourne Press Club and the Walkley Awards
    • Recruiting, collecting and publishing data from over 100 Director-level women
    • Coordinating a national media launch
    • Organising high-level connector events with key senior editors and WFM members
    • Media training workshops – for executive-level WFM members
    • Journalist engagement – both directly and via targeted email campaigns
    • Social Media – managing an active, daily Twitter account

    Within two years...

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