December 18, 2017
Through stakeholder and community engagement, media relations and social media activity, Think HQ brought about 42,000 new registrations to the Australian Organ Donor Register and reached 53 million people as part of the 2016 DonateLife Week campaign, What are you waiting for?
Check out the key results below:
This campaign was recognised by PRIA Victoria as Health Campaign of the year at the 2017 PRIA Victoria Golden Target awards. You can learn more about this and other recent achievements by visting here.
October 05, 2016
Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.
Here are my top ten takeaways from the night.
1. University will not prepare you for work life
Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.
2. Learn how to be an active listener
You might think you have the answers and know the best way to do things, but you probably don’t. In the first...Read More
October 03, 2016
In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.
“The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.” Anthea Hancocks, CEO Scanlon Foundation
Our work to launch Australians Today involved:
- Creation of an interactive campaign site: see it here
- Media relations
- Stakeholder relations
- Event management for the report launch.
Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.
Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.
More than 120 attended the launch of...Read More
September 27, 2016
For four years, Think HQ has worked with the Organ and Tissue Authority (OTA) to deliver Australia’s national awareness week for organ and tissue donation – DonateLife Week. Year on year, we’ve seen community support and PR results grow with more and more editorial and social media coverage.
Working with the OTA, our team delivered national media relations, social media and stakeholder engagement activity in the lead up to and during DonateLife Week.
Magazine coverage included stories in That’s Life, Woman’s Day, Australian Women’s Weekly and New Idea. National television coverage included:
- Weekend Sunrise
- Weekend Today Show
- ABC News Breakfast
- Nine News Bulletin (Sydney and Melbourne)
- Ten Eyewitness News (Sydney)
- Seven News Bulletin (Sydney and Melbourne).
We also developed and monitored social media content across DonateLife’s social media channels during DonateLife Week. Targets set for Facebook, Twibbon and Twitter were surpassed, and the campaign hashtag #endthewait was used...Read More
January 05, 2015
As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.
Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.
1. A picture tells a thousand words, but videos can say even more.
With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.
We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...Read More