February 17, 2016
The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.
That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.
Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.
However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...Read More
January 11, 2016
February 09, 2015
In 2014 we saw continued growth in the adoption and practice of Corporate Social Responsibility (CSR) across the globe, and its varied forms - shared value, inclusive business, B Corporations and others - featuring more prominently in corporate and business communications.
This trend will no doubt continue in 2015, as businesses look to improve their economic performance in a climate that places increasing importance and corporate value on the impact a business has on people and planet.
For business communicators, this provides both a challenge and an opportunity to inform and engage key stakeholders in a conversation about your company’s CSR.
With the new year underway, it is a great time to consider how your company is engaging in the CSR journey, and particularly how it is communicating its CSR objectives and achievements.
Reporting vs storytelling
The practice of CSR reporting is vast and increasingly sophisticated, greatly enhanced by better data collection and analysis,...Read More
October 14, 2014
In 2014, Think HQ was contracted to deliver public relations services for the Victorian Government’s second annual Support Small Business Day campaign, after successfully developing and implementing the marketing and communications strategy for the inaugural campaign in 2013.
Working collaboratively with the Department of State Development, Business and Innovation project team, Think HQ again led activity to engage both small business owners and Victorian consumers, to ensure the statewide shopping event was a success.
In 2014, Think HQ activity included:
- Delivering tailored marketing, media relations and social media support packages to ten nominated Business and Trader Associations across Victoria, to assist them in promoting the campaign to businesses in their local areas
- Creating and implementing a series of social media competitions, aimed at Victorian consumers
- Developing campaign media materials, including a media alert and a campaign media release
- Managing a media partnership...
September 30, 2014
Since late 2012, Think HQ has been contracted by the Federal Government’s Organ and Tissue Authority (OTA) to manage PR and media relations activity for its national awareness campaign, DonateLife Week.
Through targeted activity, Think HQ helped to secure 800 pieces of editorial coverage during DonateLife Week 2013, and more than 1000 pieces of coverage nationally in 2014. In both years, analysis of media coverage showed a high level of key message take-up.
Key media achievements have so far included:
- Securing a media partnership with Channel 10’s The Project in 2013 – over a two-week period, the program ran a complementary campaign called ‘Project DonateLife,’ and featured multiple stories of transplant recipients and donor families
- Securing transplant and donor family interviews on national television programs including Channel 7’s Sunrise, Channel 9’s Today Show, Channel 10’s The Project, and ABC News Breakfast – all in 2014
- Securing an unpaid media partnership with Community...