News & Commentary Straight from Think HQ

  • Commentary May 18, 2016

    Four tips to boost your social media presence

    When creating digital and social media content, it’s easy to jump straight into the tactical nitty gritty – what posts should be created, on what platform, and how many likes is enough to spell success. Audience habit is often overlooked, but recent Facebook data shows that how your audience accesses social media is a critical consideration when crafting digital content.

    With 100% of daily Facebook users now accessing the platform via mobile, it's crucial that content is mobile-friendly. Our Digital Strategist, Jane Metlikovec, is experienced in app creation and digital marketing, and Account Executive,Thanh Lam, runs multiple social media campaigns. Here are their top tips for online success:

    Know your audience’s behaviour

    Experiment with scheduling your social media posts and see when you get most traction and from who. Although there is a general rule that after-dinner hours are the best time to post, your audience may surprise you. Consider their demographics – the more mature...

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  • News April 15, 2016

    Think HQ's recent client additions

    Think HQ is delighted to confirm exciting new additions to this month’s client portfolio.

    Small Business Victoria

    Think HQ is assisting Small Business Victoria in event managing its Regional Roadshow series. Part of the annual Small Business Festival, the Roadshow travels to six regions in Victoria and hosts networking dinner events featuring a high profile keynote speaker who provides insights on how to improve small business productivity, growth and innovation.

    WorkSafe

    In light of WorkSafe Victoria’s head office relocation to Geelong, WorkSafe has contracted Think HQ to develop its ‘Explore Geelong’ initiative. The project seeks to introduce employees to the region, highlighting its range of services and lifestyle options to help families make an informed decision about the opportunity. Think HQ will manage this project and its related events.

    Association of Employees with Disability (AED)

    Think HQ has been approached by the AED to support the enhancement of the National Wage...

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  • Commentary February 17, 2016

    Communicating value, point of difference crucial under NDIS

    The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.

    That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.

    Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.

    However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...

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  • News January 11, 2016

    New at Think HQ

  • Commentary February 09, 2015

    Communicating CSR value beyond data and numbers

    In 2014 we saw continued growth in the adoption and practice of Corporate Social Responsibility (CSR) across the globe, and its varied forms - shared value, inclusive business, B Corporations and others - featuring more prominently in corporate and business communications.

    This trend will no doubt continue in 2015, as businesses look to improve their economic performance in a climate that places increasing importance and corporate value on the impact a business has on people and planet.

    For business communicators, this provides both a challenge and an opportunity to inform and engage key stakeholders in a conversation about your company’s CSR.

    With the new year underway, it is a great time to consider how your company is engaging in the CSR journey, and particularly how it is communicating its CSR objectives and achievements.

    Reporting vs storytelling

    The practice of CSR reporting is vast and increasingly sophisticated, greatly enhanced by better data collection and analysis,...

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