News & Commentary Straight from Think HQ

  • News September 08, 2017

    WorkSafe Victoria Regional Breakfast Series

    In 2017, Think HQ worked with WorkSafe Victoria to deliver a Regional Roadshow event series across Victoria, with the purpose of engaging and informing communities on a range of workplace safety changes.

    These included updates
 to Occupational Health and Safety Regulations and eight new Compliance Codes, while also providing information 
on WorkSafe’s new strategic direction and upcoming 2017 Health and Safety Month.

    Through research with Regional Operations Managers and Senior Team Members, five event locations were identified: Geelong, Mildura, Traralgon, Bendigo and Ballarat.

    Project objectives:

    -Secure attendees for each of the five WorkSafe breakfast events.

    -Inform the community on important changes, measured through:

    -Positive feedback collected via a post-event survey 


    -Securing registrations to Health and Safety Month newsletters. 


    Our work involved:

    Concept & creative

    Think HQ developed the event concept and theme to give the events a unique identity. This included...

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  • News May 24, 2017

    Jean Hailes for Women's Health

    In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.

    OUR WORK INVOLVED

    • Development of creative concept, key messages and stakeholder engagement pack for survey promotion

    • Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation

    • Social media content development

    • Social media advertising – reaching women currently underrepresented in past surveys.

    OUR IMPACT:

    The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.

  • News March 02, 2017

    Media relations 101: managing case studies from start to finish

    Nothing is stronger than hearing someone’s personal experience to highlight the importance of an issue and make a message hit home.

    Putting a human face (a case study) to the topic helps frame the issue, entice the journalist and often has a powerful impact on readers. However, sourcing someone with a compelling story, who is prepared to talk about their experience is often easier said than done.

    It often takes courage to share a personal experience and while you may know of someone who is happy to tell their story publically, the process of doing a media interview can still be a daunting one. Your case study will most likely have little (if any) experience with the media, and may not understand what the process will involve.

    Over the years, we’ve worked with many clients to raise awareness about various social causes where case study management was crucial to media engagement. Below are a few tips that will help you manage the process smoothly.

    Ethics and wellbeing come first

    Your...

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  • Commentary December 15, 2016

    Take-aways from the 2016 Giving Australia Report – a communications perspective

    We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.

    Explore digital giving

    The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.

    Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.

    An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.

    Keep your donors in the loop

    Outcome reporting is important to donors, but they just don’t just want...

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