February 15, 2016
For the month of January, Think HQ assisted Australians for Mental Health (AFMH), a grassroots organisation fighting for mental health reform, with the Share Your Story project.
The purpose of Share Your Story month was to create an open discussion about mental illness, aiming to end the stigma and shame often associated with mental ill health.
We invited Australians from all walks of life to share their experiences with mental health - whether it had impacted them directly or indirectly.
Think HQ corresponded with participants and curated their stories to share on the AFMH website and its social media platforms, including Facebook and Twitter.
Throughout the month, the comments and feedback AFMH received on its social media platforms were overwhelmingly positive and encouraging.
Think HQ was also successful in raising awareness about AFMH – the project generated an increase in 135 Facebook page likes, and its Twitter account attracted 109 new followers.
Participants also expressed...Read More
January 11, 2016
December 02, 2015
World social media expert Nola Weinstein is all set to lead a workshop with Melbourne’s not-for-profit CEOs. Twitter’s Head of Executive Engagement Nola Weinstein is ours! Well…for two hours at least, this Friday 4 December.
We are thrilled to be welcoming this world expert in social media and business leadership to host a C-level workshop on maximising the value of Twitter and driving meaningful engagement. The work of our NGOs is so important and Think HQ is excited to provide these leaders with this opportunity to grow their social media know-how.
In the lead up to our Melbourne-first event, Nola took a few minutes to answer some of our questions about how Twitter and social media more broadly can make or break businesses big and small.
Think HQ: What's the best tweet you have ever seen by a CEO and why? Nola: The best tweets are humanising but reflective of that executives’ passion and personality.
Think HQ: Should CEO's always use their corporate Twitter account, or have...Read More
January 05, 2015
As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.
Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.
1. A picture tells a thousand words, but videos can say even more.
With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.
We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...Read More