News & Commentary Straight from Think HQ

  • News September 28, 2016

    Top tools our clients love

    Communications is about more than just innate skills – the tools we use can make a big difference too!

    At Think HQ, we’ve tried and tested countless project management and communications programs over the years. Here are some of our current favourites, used by many of our clients.

    Smartsheet

    Best described as Google Docs on steroids. From spreadsheets that can organise your projects (social media content calendar and GANTT charts are our favourites), to HR and financial record keeping, Smartsheet is a top all-rounder. Users can invite others to edit, add and annotate spreadsheets, so it’s easy to track each other’s progress.

    Hootsuite

    A fantastic social media management tool, this platform lets users schedule posts in advance, and provides analytics and suggested optimum times to publish content. Twitter, Facebook, LinkedIn and Instagram accounts can be viewed simultaneously thanks to the clever dashboard interface. Highly recommended for clients who post social media content... Read More
  • News September 27, 2016

    DonateLife Week 2016

    For four years, Think HQ has worked with the Organ and Tissue Authority (OTA) to deliver Australia’s national awareness week for organ and tissue donation – DonateLife Week. Year on year, we’ve seen community support and PR results grow with more and more editorial and social media coverage.

    Working with the OTA, our team delivered national media relations, social media and stakeholder engagement activity in the lead up to and during DonateLife Week.

    Magazine coverage included stories in That’s Life, Woman’s Day, Australian Women’s Weekly and New Idea. National television coverage included:

    • Weekend Sunrise
    • Weekend Today Show
    • ABC News Breakfast
    • Nine News Bulletin (Sydney and Melbourne)
    • Ten Eyewitness News (Sydney)
    • Seven News Bulletin (Sydney and Melbourne).

    We also developed and monitored social media content across DonateLife’s social media channels during DonateLife Week. Targets set for Facebook, Twibbon and Twitter were surpassed, and the campaign hashtag #endthewait was used...

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  • News June 20, 2016

    Starting conversations about multiculturalism and social cohesion

    Think HQ’s long-standing relationship with The Scanlon Foundation has resulted, year after year, in the successful launch of high quality research and the delivery of projects that contribute to the social fabric of Australian communities.

    So far, projects this year have included:

    • The development and launch of The Scanlon Foundation Multiculturalism Discussion Paper
    • Assisting with the launch of Welcoming Cities Symposium
    • Preparing to launch the Foundation's largest report to date, to be released later this year.

    The Scanlon Foundation’s Multiculturalism Discussion Paper, launched in February, explored the concept of multiculturalism and how it has been defined throughout history, both in Australia and other parts of the world.

    In partnership with the South Australian Department of Premier and Cabinet, Think HQ organised the launch of the paper in Adelaide, with a panel of thought leaders who shared their ideas on multiculturalism with an audience of 150 people. Think HQ secured...

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  • Case Studies May 20, 2016

    Community Sector Banking

    Community Sector Banking is a B Corp certified banking service that provides ethical finance solutions to not-for-profits and community groups across Australia.

    Community Sector Banking is a joint venture, 50% owned by Bendigo Bank and 50% owned by Community 21 (a consortium of not-for-profits).

    Since early 2016, Think HQ has been working with Community Sector Banking to strengthen its digital engagement with its target audiences - current and prospective customers and the not-for-profit sector.

    Think HQ created a digital engagement strategy tailored to Community Sector Banking’s target audience communication habits and preferences. This strategy underpinned all tactical communications support provided by Think HQ.

    Our collaboration with Community Sector Banking has achieved outstanding results. Community Sector Banking’s Twitter page has grown by 300 per cent compared with the same period last year, and other targets have been surpassed within 12 weeks.

    Our tactical communications...

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  • Commentary May 18, 2016

    Four tips to boost your social media presence

    When creating digital and social media content, it’s easy to jump straight into the tactical nitty gritty – what posts should be created, on what platform, and how many likes is enough to spell success. Audience habit is often overlooked, but recent Facebook data shows that how your audience accesses social media is a critical consideration when crafting digital content.

    With 100% of daily Facebook users now accessing the platform via mobile, it's crucial that content is mobile-friendly. Our Digital Strategist, Jane Metlikovec, is experienced in app creation and digital marketing, and Account Executive,Thanh Lam, runs multiple social media campaigns. Here are their top tips for online success:

    Know your audience’s behaviour

    Experiment with scheduling your social media posts and see when you get most traction and from who. Although there is a general rule that after-dinner hours are the best time to post, your audience may surprise you. Consider their demographics – the more mature...

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