October 20, 2017
Think HQ took home two awards at Wednesday night’s PRIA Victorian Golden Target Awards – Medium Consultancy of the Year and Health Campaign of the Year.
Judged by a panel of public relations and industry leaders, the long-running PRIA Golden Target Awards commend excellence in the public relations industry- with a record number of applications received in 2017.
Think HQ Founder and Director, Jen Sharpe, said she was excited to receive the awards for the company’s work on projects that matter.
“I’m humbled and elated to receive such prestigious awards – it is fantastic to be recognised for the work we’ve been doing.”
In 2016, Think HQ created and implemented an integrated communications strategy for the DonateLife 2016 campaign on behalf of the Organ and Tissue Authority- with the aim of encouraging all Australians to register as organ and tisue donors and to raise awareness of the importance of organ and tissue donation.
The campaign received significant media coverage, with more...Read More
April 26, 2017
It’s all too common that we use words that are redundant, or phrases that could be simplified. This often results in sentences that are needlessly wordy, and can end up becoming muddled and lose meaning.
To help encourage more concise writing, Think HQ is starting a weekly series of ‘Wasted Words’ posts, highlighting redundant words and suggestions on keeping things simple .
First up, ‘at the present time’.
December 15, 2016
Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.
You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?
The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.
I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!
The work culture in Mumbai is interesting,...Read More