News & Commentary Straight from Think HQ

  • Case Studies October 03, 2016

    Launching Australians Today: landmark research report

    In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.

    “The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.”

    Anthea Hancocks, CEO Scanlon Foundation


    Our work to launch Australians Today involved:

    • Creation of an interactive campaign site: see it here
    • Media relations
    • Stakeholder relations
    • Event management for the report launch.

    Media relations

    Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.

    Stakeholder relations

    Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.

    Event management

    More than 120 attended the launch of...

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  • News September 28, 2016

    Top tools our clients love

    Communications is about more than just innate skills – the tools we use can make a big difference too!

    At Think HQ, we’ve tried and tested countless project management and communications programs over the years. Here are some of our current favourites, used by many of our clients.

    Smartsheet

    Best described as Google Docs on steroids. From spreadsheets that can organise your projects (social media content calendar and GANTT charts are our favourites), to HR and financial record keeping, Smartsheet is a top all-rounder. Users can invite others to edit, add and annotate spreadsheets, so it’s easy to track each other’s progress.

    Hootsuite

    A fantastic social media management tool, this platform lets users schedule posts in advance, and provides analytics and suggested optimum times to publish content. Twitter, Facebook, LinkedIn and Instagram accounts can be viewed simultaneously thanks to the clever dashboard interface. Highly recommended for clients who post social media content... Read More
  • News September 27, 2016

    DonateLife Week 2016

    For four years, Think HQ has worked with the Organ and Tissue Authority (OTA) to deliver Australia’s national awareness week for organ and tissue donation – DonateLife Week. Year on year, we’ve seen community support and PR results grow with more and more editorial and social media coverage.

    Working with the OTA, our team delivered national media relations, social media and stakeholder engagement activity in the lead up to and during DonateLife Week.

    Magazine coverage included stories in That’s Life, Woman’s Day, Australian Women’s Weekly and New Idea. National television coverage included:

    • Weekend Sunrise
    • Weekend Today Show
    • ABC News Breakfast
    • Nine News Bulletin (Sydney and Melbourne)
    • Ten Eyewitness News (Sydney)
    • Seven News Bulletin (Sydney and Melbourne).

    We also developed and monitored social media content across DonateLife’s social media channels during DonateLife Week. Targets set for Facebook, Twibbon and Twitter were surpassed, and the campaign hashtag #endthewait was used...

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  • News June 20, 2016

    Starting conversations about multiculturalism and social cohesion

    Think HQ’s long-standing relationship with The Scanlon Foundation has resulted, year after year, in the successful launch of high quality research and the delivery of projects that contribute to the social fabric of Australian communities.

    So far, projects this year have included:

    • The development and launch of The Scanlon Foundation Multiculturalism Discussion Paper
    • Assisting with the launch of Welcoming Cities Symposium
    • Preparing to launch the Foundation's largest report to date, to be released later this year.

    The Scanlon Foundation’s Multiculturalism Discussion Paper, launched in February, explored the concept of multiculturalism and how it has been defined throughout history, both in Australia and other parts of the world.

    In partnership with the South Australian Department of Premier and Cabinet, Think HQ organised the launch of the paper in Adelaide, with a panel of thought leaders who shared their ideas on multiculturalism with an audience of 150 people. Think HQ secured...

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  • Case Studies May 20, 2016

    Community Sector Banking

    Community Sector Banking is a B Corp certified banking service that provides ethical finance solutions to not-for-profits and community groups across Australia.

    Community Sector Banking is a joint venture, 50% owned by Bendigo Bank and 50% owned by Community 21 (a consortium of not-for-profits).

    Since early 2016, Think HQ has been working with Community Sector Banking to strengthen its digital engagement with its target audiences - current and prospective customers and the not-for-profit sector.

    Think HQ created a digital engagement strategy tailored to Community Sector Banking’s target audience communication habits and preferences. This strategy underpinned all tactical communications support provided by Think HQ.

    Our collaboration with Community Sector Banking has achieved outstanding results. Community Sector Banking’s Twitter page has grown by 300 per cent compared with the same period last year, and other targets have been surpassed within 12 weeks.

    Our tactical communications...

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