May 24, 2017
In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.
OUR WORK INVOLVED
• Development of creative concept, key messages and stakeholder engagement pack for survey promotion
• Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation
• Social media content development
• Social media advertising – reaching women currently underrepresented in past surveys.
The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.
April 26, 2017
It’s all too common that we use words that are redundant, or phrases that could be simplified. This often results in sentences that are needlessly wordy, and can end up becoming muddled and lose meaning.
To help encourage more concise writing, Think HQ is starting a weekly series of ‘Wasted Words’ posts, highlighting redundant words and suggestions on keeping things simple .
First up, ‘at the present time’.
December 15, 2016
Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.
You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?
The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.
I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!
The work culture in Mumbai is interesting,...Read More