News & Commentary Straight from Think HQ

  • News May 24, 2017

    Jean Hailes for Women's Health

    In 2017, Think HQ was contracted by Jean Hailes, an Australian women’s health not-for-profit, to provide strategic communications support for the launch and promotion of the Jean Hailes Women’s Health survey.

    OUR WORK INVOLVED

    • Development of creative concept, key messages and stakeholder engagement pack for survey promotion

    • Stakeholder engagement – identifying and reaching out to organisations to provide in-kind support to ensure survey participation

    • Social media content development

    • Social media advertising – reaching women currently underrepresented in past surveys.

    OUR IMPACT:

    The survey was completed by over 10,000 women, a 209% increase on the 3,236 responses in 2016 and 125% to the 2017 target of 7,500 participants. 17 organisations provided in-kind support by sharing internally and/or externally including Mamamia, Optus, Medibank and Woolworths.

  • Uncategorized April 26, 2017

    Wasted words

    It’s all too common that we use words that are redundant, or phrases that could be simplified. This often results in sentences that are needlessly wordy, and can end up becoming muddled and lose meaning.

    To help encourage more concise writing, Think HQ is starting a weekly series of ‘Wasted Words’ posts, highlighting redundant words and suggestions on keeping things simple .

    First up, ‘at the present time’.

    Wasted Words will be a weekly series on our Facebook and Instagram accounts. Follow us on Instagram @think_hq and Facebook at fb.me/HThinkQ to stay up to date!

  • News December 15, 2016

    Get to know: Nick Edrington

    Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting,...

    Read More
  • News December 14, 2016

    Creating conversations about social cohesion

    2016 has been a big year in politics. The US election, Brexit, and the European refugee crisis have led to global discussion about issues of immigration, discrimination and disengagement with government. So how are people feeling in Australia?

    The Scanlon Foundation’s 2016 Mapping Social Cohesion Report provided a unique insight into local views on issues affecting our social cohesion. For the fifth year running, Think HQ worked with the Scanlon Foundation on the national launch of the report.

    Our work involved:

    • Arranging pre-launch Ministerial briefings
    • Managing the national stakeholder launch in Melbourne, attended by 260 guests
    • Creating campaign video content, including an animated video highlighting key research results
    • Social media content creation and live tweeting during the event
    • Media relations activity.

    Around 260 people attend the event, which was emceed by ABC journalist Patricia Karvelas and featured a panel of thought leaders including:

    • Mark Baker, CEO, Melbourne...
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  • Case Studies October 03, 2016

    Launching Australians Today: landmark research report

    In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.

    “The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.”

    Anthea Hancocks, CEO Scanlon Foundation


    Our work to launch Australians Today involved:

    • Creation of an interactive campaign site: see it here
    • Media relations
    • Stakeholder relations
    • Event management for the report launch.

    Media relations

    Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.

    Stakeholder relations

    Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.

    Event management

    More than 120 attended the launch of...

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