News & Commentary Straight from Think HQ

  • Commentary December 18, 2017

    Top 10 LinkedIn tips

    We recently had the privilege of hosting LinkedIn for a workshop focused on creating engaging content for company pages.

    The top 5 reasons LinkedIn members engage with content:

    • It’s educational or informative
    • It’s relevant to me
    • It’s inspiring
    • It helps with skill development
    • It shares the latest industry trends

    Further to this, here are our top ten takeaways from the workshop:

    1. Helpful, inspiring, entertaining, timely content

    Ensure the content you create for LinkedIn fits into one of these categories. This could include sharing a success story, a short video or commentary on a topical issue.

    1. Your content should have a visual brand

    Your audience is more likely to engage and click content that is visually appealing and fits your brand. Stick to your organisation’s brand guidelines by creating simple templates. These can be created using free tools mentioned below. Companies who do this well include Google and Medibank.

    1. Shoot your own photos

    Using your own photos is an easy way...

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  • Case Studies December 18, 2017

    EPA Beach Report

    Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.

    To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.

    We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.

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  • News October 20, 2017

    Think HQ recognised at PRIA Victoria’s 2017 Golden Target awards

    Think HQ took home two awards at Wednesday night’s PRIA Victorian Golden Target Awards – Medium Consultancy of the Year and Health Campaign of the Year.

    Judged by a panel of public relations and industry leaders, the long-running PRIA Golden Target Awards commend excellence in the public relations industry- with a record number of applications received in 2017.

    Think HQ Founder and Director, Jen Sharpe, said she was excited to receive the awards for the company’s work on projects that matter.

    “I’m humbled and elated to receive such prestigious awards – it is fantastic to be recognised for the work we’ve been doing.”

    In 2016, Think HQ created and implemented an integrated communications strategy for the DonateLife 2016 campaign on behalf of the Organ and Tissue Authority- with the aim of encouraging all Australians to register as organ and tisue donors and to raise awareness of the importance of organ and tissue donation.

    The campaign received significant media coverage, with more...

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  • Case Studies May 24, 2017

    A Taste of Harmony

    In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.

    Our work involved:

    · Developing and implementing a social media strategy, including advertising

    · Establishing new Instagram and LinkedIn pages

    · Engaging chef ambassadors to share campaign content on their public channels

    · Producing an ATOH-themed cook-off video featuring current AFL

    · Updating campaign collateral including posters, table cards and placemats

    Our impact:

    There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.

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