News & Commentary Straight from Think HQ

  • Commentary February 12, 2019

    Digital Video: 5 Things to think about when advertising across SVOD platforms

    By Phil Benedictus, CEO Benedictus Media Buying & Planning

    The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.

    This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.

    Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.

    And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.

    • Viewability– what percentage of the...
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  • Commentary November 28, 2018

    My internship so far...

    By Think HQ Intern Jacinta Leppik.

    Choosing an organisation to complete an internship with is a big decision, I see my first internship as the starting point of my public relations journey. I was looking for an organisation that allowed me to gain practical experience working on projects I am passionate about. Think HQ’s internship program stood out as they offer an opportunity to research a line of enquiry and create content while working with organisations that have a positive social impact.

    On my first day, the whole team made me feel welcome, and the new workplace nerves quickly subsided. During my placement so far at Think HQ I have been developing copy, scheduling social media content and preparing media lists. I am using the skills I have acquired during my studies and learning to use specialist programs that are essential in the public relations industry.

    The benefit of interning for a full-service communication agency is being exposed to the work of a diverse team as they...

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  • Commentary September 11, 2018

    As an influencer…

    Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.

    At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.

    Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.

    At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.

    Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.

    “Micro influencers have bigger opportunity to make change. They have smaller communities of...

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  • Commentary March 13, 2018

    What is Lumin?

    What is Lumin?

    The recently launched Lumin is an online learning platform for the development of marketing, social media and communications skills.

    Created by communications agency Think HQ, Lumin is designed specifically for the social change and community sectors.

    Founder of Lumin and Think HQ, Jen Sharpe created the platform to empower and educate organisations in their communications efforts.

    “From working with clients in this space, we understand that the reality is many organisations don’t have the budget and resources to engage a communications agency, but desperately need this knowledge and guidance.”

    Lumin is designed to account for all levels of experience, empowering those who have little experience to learn the basics but also for those who already have some knowledge on the topic to build upon this.

    Video courses with Think HQ experts educate Lumin members on the basics of setting up a Facebook page, writing a media release, pitching to the press and more.

    Lumin provides...

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  • Commentary December 18, 2017

    Top 10 LinkedIn tips

    We recently had the privilege of hosting LinkedIn for a workshop focused on creating engaging content for company pages.

    The top 5 reasons LinkedIn members engage with content:

    • It’s educational or informative
    • It’s relevant to me
    • It’s inspiring
    • It helps with skill development
    • It shares the latest industry trends

    Further to this, here are our top ten takeaways from the workshop:

    1. Helpful, inspiring, entertaining, timely content

    Ensure the content you create for LinkedIn fits into one of these categories. This could include sharing a success story, a short video or commentary on a topical issue.

    1. Your content should have a visual brand

    Your audience is more likely to engage and click content that is visually appealing and fits your brand. Stick to your organisation’s brand guidelines by creating simple templates. These can be created using free tools mentioned below. Companies who do this well include Google and Medibank.

    1. Shoot your own photos

    Using your own photos is an easy way...

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