News & Commentary Straight from Think HQ

  • Case Studies May 24, 2017

    A Taste of Harmony

    In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.

    Our work involved:

    · Developing and implementing a social media strategy, including advertising

    · Establishing new Instagram and LinkedIn pages

    · Engaging chef ambassadors to share campaign content on their public channels

    · Producing an ATOH-themed cook-off video featuring current AFL

    · Updating campaign collateral including posters, table cards and placemats

    Our impact:

    There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.

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  • News June 20, 2016

    Starting conversations about multiculturalism and social cohesion

    Think HQ’s long-standing relationship with The Scanlon Foundation has resulted, year after year, in the successful launch of high quality research and the delivery of projects that contribute to the social fabric of Australian communities.

    So far, projects this year have included:

    • The development and launch of The Scanlon Foundation Multiculturalism Discussion Paper
    • Assisting with the launch of Welcoming Cities Symposium
    • Preparing to launch the Foundation's largest report to date, to be released later this year.

    The Scanlon Foundation’s Multiculturalism Discussion Paper, launched in February, explored the concept of multiculturalism and how it has been defined throughout history, both in Australia and other parts of the world.

    In partnership with the South Australian Department of Premier and Cabinet, Think HQ organised the launch of the paper in Adelaide, with a panel of thought leaders who shared their ideas on multiculturalism with an audience of 150 people. Think HQ secured...

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  • Commentary October 14, 2014

    Australians are getting kinder – and it’s music to our ears

    With headlines making a recent negative swing, a rare good news story caused pause for reflection in the Think HQ office this week.

    New research has indicated Australians might be getting kinder. Yep, that’s right – findings suggest that the younger generation, so often categorised as self-indulgent and uncharitable, is actually taking part in acts of kindness more frequently than their older counterparts.

    And that’s music to our ears. As an agency committed to projects of substance, often to achieve positive social change, it’s always been our contention that positivity is powerful. We’re lucky to work with an array of talented and impassioned clients, campaigns and communicators, and we’re very aware that kindness plays a big role in the work we produce for them.

    Recently, as part of the Victorian Government’s Support Small Business Day 2014 campaign, we had the privilege of talking to small business owners across the state – bighearted people dedicated to providing for their...

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