May 15, 2018
When was the last time you thought about organ donation?
I’m guessing for a lot of you the answer is ‘I don’t even know’ or ‘this week but only because I watched an episode of Grey’s Anatomy’.
For 1 in 3 Australians their answer would probably be ‘when I registered as an organ donor’ because that is how many are currently on the Australian Organ Donor Register.
For the 510 families who lost a loved one last year and the 1,402 Australians who received a life-changing transplant the answer to this question would mean more to them than most.
If you were to ask young Australians you’d most likely receive the first set of answers. Young Australians have the lowest rate of registrations as organ donors. Of Australians aged 18-24 only 8% are registered – 65% female, 35% male.
As someone in this age group, until recently I probably would’ve given a combination of the ‘I don’t know’ and ‘Grey’s Anatomy’ answers. Through my internship at Think HQ though, with one of our clients...Read More
September 27, 2016
For four years, Think HQ has worked with the Organ and Tissue Authority (OTA) to deliver Australia’s national awareness week for organ and tissue donation – DonateLife Week. Year on year, we’ve seen community support and PR results grow with more and more editorial and social media coverage.
Working with the OTA, our team delivered national media relations, social media and stakeholder engagement activity in the lead up to and during DonateLife Week.
Magazine coverage included stories in That’s Life, Woman’s Day, Australian Women’s Weekly and New Idea. National television coverage included:
- Weekend Sunrise
- Weekend Today Show
- ABC News Breakfast
- Nine News Bulletin (Sydney and Melbourne)
- Ten Eyewitness News (Sydney)
- Seven News Bulletin (Sydney and Melbourne).
We also developed and monitored social media content across DonateLife’s social media channels during DonateLife Week. Targets set for Facebook, Twibbon and Twitter were surpassed, and the campaign hashtag #endthewait was used...Read More
September 30, 2014
Since late 2012, Think HQ has been contracted by the Federal Government’s Organ and Tissue Authority (OTA) to manage PR and media relations activity for its national awareness campaign, DonateLife Week.
Through targeted activity, Think HQ helped to secure 800 pieces of editorial coverage during DonateLife Week 2013, and more than 1000 pieces of coverage nationally in 2014. In both years, analysis of media coverage showed a high level of key message take-up.
Key media achievements have so far included:
- Securing a media partnership with Channel 10’s The Project in 2013 – over a two-week period, the program ran a complementary campaign called ‘Project DonateLife,’ and featured multiple stories of transplant recipients and donor families
- Securing transplant and donor family interviews on national television programs including Channel 7’s Sunrise, Channel 9’s Today Show, Channel 10’s The Project, and ABC News Breakfast – all in 2014
- Securing an unpaid media partnership with Community...