News & Commentary Straight from Think HQ

  • Case Studies December 18, 2017

    EPA Beach Report

    Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.

    To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.

    We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.

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  • News December 15, 2016

    Get to know: Nick Edrington

    Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting,...

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  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

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  • News September 28, 2016

    Top tools our clients love

    Communications is about more than just innate skills – the tools we use can make a big difference too!

    At Think HQ, we’ve tried and tested countless project management and communications programs over the years. Here are some of our current favourites, used by many of our clients.

    Smartsheet

    Best described as Google Docs on steroids. From spreadsheets that can organise your projects (social media content calendar and GANTT charts are our favourites), to HR and financial record keeping, Smartsheet is a top all-rounder. Users can invite others to edit, add and annotate spreadsheets, so it’s easy to track each other’s progress.

    Hootsuite

    A fantastic social media management tool, this platform lets users schedule posts in advance, and provides analytics and suggested optimum times to publish content. Twitter, Facebook, LinkedIn and Instagram accounts can be viewed simultaneously thanks to the clever dashboard interface. Highly recommended for clients who post social media content... Read More