February 12, 2019
By Phil Benedictus, CEO Benedictus Media Buying & Planning
The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.
This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.
Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.
And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.
- Viewability– what percentage of the...
September 11, 2018
Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.
At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.
Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.
At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.
Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.
“Micro influencers have bigger opportunity to make change. They have smaller communities of...Read More
December 18, 2017
Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.
To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.
We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.Read More
May 24, 2017
In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.
Our work involved:
· Developing and implementing a social media strategy, including advertising
· Establishing new Instagram and LinkedIn pages
· Engaging chef ambassadors to share campaign content on their public channels
· Producing an ATOH-themed cook-off video featuring current AFL
· Updating campaign collateral including posters, table cards and placemats
There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.Read More
December 15, 2016
Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.
You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?
The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.
I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!
The work culture in Mumbai is interesting,...Read More