News & Commentary Straight from Think HQ

  • Commentary September 11, 2018

    As an influencer…

    Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.

    At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.

    Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.

    At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.

    Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.

    “Micro influencers have bigger opportunity to make change. They have smaller communities of...

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  • Case Studies December 18, 2017

    EPA Beach Report

    Summer time means beach time! Think HQ worked with the EPA to create two videos to educate the public via social media about water pollution risk in popular swimming spots - and how to access water quality forecasts and warnings.

    To access more information about the water quality of Port Phillip Bay and the Yarra River, please visiting here.

    We were delighted to work with the EPA after digitising their organisational strategy earlier in the year. You can view our work by visiting here.

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  • Case Studies May 24, 2017

    A Taste of Harmony

    In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.

    Our work involved:

    · Developing and implementing a social media strategy, including advertising

    · Establishing new Instagram and LinkedIn pages

    · Engaging chef ambassadors to share campaign content on their public channels

    · Producing an ATOH-themed cook-off video featuring current AFL

    · Updating campaign collateral including posters, table cards and placemats

    Our impact:

    There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.

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  • News December 15, 2016

    Get to know: Nick Edrington

    Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting,...

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