News & Commentary Straight from Think HQ

  • Commentary May 22, 2017

    We need taller poppies: Why Australians should be giving more

    Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.

    There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.

    It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.

    It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....

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  • Commentary May 10, 2017

    Budget 2017: What does this mean for community developers?

    With last night’s Federal Budget, the Government has signalled a willingness to spend on Australia, including a centrepiece increase in the Medicare levy of 0.5 per cent to fund the National Disability Insurance Scheme (NDIS).

    The measure ensures full funding for the scheme (set to cost about $12 billion when fully up and running in 2020) to provide care for Australians with severe disabilities.

    This, as well as a levy imposed on the big banks, may finally free the government from the damaging legacy of 2014’s budget, decried by many as an unfair whack to the most needy in the name of ‘ending the age of entitlement’.

    But while this budget is a centrist move towards a fair go, there are winners and losers, with changes and stressors that operators in the community development space need to be across. And for all it’s steps forward, it’s unlikely to put any of the big issues to bed.

    Education funding gets a shake-up, with a ‘gonskiesque’ model of needs-based school funding expected...

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  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.

    SO, WHAT’S THE BAD NEWS?

    Budgets are tight…

    As expected, survey results confirmed that...

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  • Case Studies September 30, 2014

    Women For Media

    In March 2012, Think HQ was commissioned for two years by the Women’s Leadership Institute Australia to develop and launch womenformedia.com.au – an online resource linking journalists with top female executives to increase female commentary in business and finance news.

    As part of the project, Think HQ undertook a range of strategic planning, media relations, and stakeholder management activities, including:

    • Developing a brief for an online platform
    • Developing a national communication and engagement strategy
    • Securing key partners – including the Melbourne Press Club and the Walkley Awards
    • Recruiting, collecting and publishing data from over 100 Director-level women
    • Coordinating a national media launch
    • Organising high-level connector events with key senior editors and WFM members
    • Media training workshops – for executive-level WFM members
    • Journalist engagement – both directly and via targeted email campaigns
    • Social Media – managing an active, daily Twitter account

    Within two years...

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  • Case Studies September 30, 2014

    DonateLife Week

    Since late 2012, Think HQ has been contracted by the Federal Government’s Organ and Tissue Authority (OTA) to manage PR and media relations activity for its national awareness campaign, DonateLife Week.

    Through targeted activity, Think HQ helped to secure 800 pieces of editorial coverage during DonateLife Week 2013, and more than 1000 pieces of coverage nationally in 2014. In both years, analysis of media coverage showed a high level of key message take-up.

    Key media achievements have so far included:

    • Securing a media partnership with Channel 10’s The Project in 2013 – over a two-week period, the program ran a complementary campaign called ‘Project DonateLife,’ and featured multiple stories of transplant recipients and donor families
    • Securing transplant and donor family interviews on national television programs including Channel 7’s Sunrise, Channel 9’s Today Show, Channel 10’s The Project, and ABC News Breakfast – all in 2014
    • Securing an unpaid media partnership with Community...
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