News & Commentary Straight from Think HQ

  • News October 20, 2017

    Think HQ recognised at PRIA Victoria’s 2017 Golden Target awards

    Think HQ took home two awards at Wednesday night’s PRIA Victorian Golden Target Awards – Medium Consultancy of the Year and Health Campaign of the Year.

    Judged by a panel of public relations and industry leaders, the long-running PRIA Golden Target Awards commend excellence in the public relations industry- with a record number of applications received in 2017.

    Think HQ Founder and Director, Jen Sharpe, said she was excited to receive the awards for the company’s work on projects that matter.

    “I’m humbled and elated to receive such prestigious awards – it is fantastic to be recognised for the work we’ve been doing.”

    In 2016, Think HQ created and implemented an integrated communications strategy for the DonateLife 2016 campaign on behalf of the Organ and Tissue Authority- with the aim of encouraging all Australians to register as organ and tisue donors and to raise awareness of the importance of organ and tissue donation.

    The campaign received significant media coverage, with more...

    Read More
  • News September 08, 2017

    WorkSafe Victoria Regional Breakfast Series

    In 2017, Think HQ worked with WorkSafe Victoria to deliver a Regional Roadshow event series across Victoria, with the purpose of engaging and informing communities on a range of workplace safety changes.

    These included updates
 to Occupational Health and Safety Regulations and eight new Compliance Codes, while also providing information 
on WorkSafe’s new strategic direction and upcoming 2017 Health and Safety Month.

    Through research with Regional Operations Managers and Senior Team Members, five event locations were identified: Geelong, Mildura, Traralgon, Bendigo and Ballarat.

    Project objectives:

    -Secure attendees for each of the five WorkSafe breakfast events.

    -Inform the community on important changes, measured through:

    -Positive feedback collected via a post-event survey 


    -Securing registrations to Health and Safety Month newsletters. 


    Our work involved:

    Concept & creative

    Think HQ developed the event concept and theme to give the events a unique identity. This included...

    Read More
  • News June 27, 2017

    Census for communicators - what you need to know

    By Stefan Delatovic

    “Know your audience” is one of the golden rules of communicating well, which is why the release of a new Census is greeted with such excitement by those of us looking to connect with Australia.

    And, FYI, it’s not just those of us with ‘communications’ written on our business cards that should be paying attention. In a world of fake news, fragmented digital media and collapsing trust in institutions, we all need to be cutting through the noise. You can only do that by connecting with people’s values, so you need to know what they are.

    This is particularly true for the non-profit, government and community-building sector, where publicly living your values is the best way to project a great reputation. Knowing your audience makes sure you’re all in synch.

    Results from the 2016 Census have been released by the Australian Bureau of Statistics (ABS) today. Here’s what you need to know:

    The data is usable

    You may recall that last year’s Census was a bit fraught, with...

    Read More
  • Commentary May 24, 2017

    Meet Stefan

    Stefan is a recent addition to Think HQ, joining the team from the SES. Experienced in crisis communications and a savvy ex-journalist and editor, Stefan brings years of knowledge to the team.

    You began your career in journalism, and worked your way up to the role of Editor. What was the most challenging story in your journalism career?

    Well, for most of my career I was working on a daily paper, which is about having a blank slate each morning, and getting your stories from idea to finished product all in one day. It’s full on - especially when news breaks late in the day - but in a really fun way. One thing I liked about that is, no matter how challenging the story, or upsetting the topic, you lived in it for the day, gave it your full attention and effort, and then you could leave it when you left for the night.

    So one of my most challenging yarns, I think, was the longest. I covered a NSW Government inquiry into the local council that went through a series of public hearings and...

    Read More