News & Commentary Straight from Think HQ

  • Case Studies December 18, 2017

    WorkSafe Victoria - Regional Roadshow

    How do you re-engage hundreds of regional stakeholders and update them on changes to health and safety regulations and compliance codes in an engaging and entertaining way?

    In June, Think HQ managed a regional roadshow breakfast series across Geelong, Bendigo. Ballarat, Mildura and Traralgon, with the aim of updating regional stakeholders with important changes to Occupational Health and Safety regulations, new compliance codes and a new strategy.

    The events attracted a total of 768 people, with 91% satisfied with the event they attended and for more than half it was the first WorkSafe event they had attended.

    Check out the key results below:

  • Commentary May 24, 2017

    PR's place in the digital age

    Fairfax Media recently announced it would cut 115 journalist jobs across its four major mastheads. As with previous cut backs, this ‘editorial restructure’ is a bid to help cut costs by $30m annually, following a decline in advertising and print circulations.

    As print numbers for major mastheads decline, digital readership continues to grow (in March, the Sydney Morning Herald’s online readership was more than triple than its print edition).

    (To view the most recent stats on digital readership: http://www.roymorgan.com/industries/media/readership/cross-platform-audiences-newspapers)

    This shift towards digital has changed the way traditional media outlets operate. It has also influenced how organisations/PR people are approaching media relations with many seeking out more targeted channels and outlets.

    While some organisations will struggle to see past a piece in print as the be-all and end-all of campaign coverage, there plenty of other ways to deliver a message to your target...

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  • News February 10, 2015

    Think HQ gets people talking in the lead up to Australia Day 2015

    In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.

    Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.

    Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.

    As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.

    Coverage appeared in a number of major news...

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  • Case Studies September 30, 2014

    Women For Media

    In March 2012, Think HQ was commissioned for two years by the Women’s Leadership Institute Australia to develop and launch womenformedia.com.au – an online resource linking journalists with top female executives to increase female commentary in business and finance news.

    As part of the project, Think HQ undertook a range of strategic planning, media relations, and stakeholder management activities, including:

    • Developing a brief for an online platform
    • Developing a national communication and engagement strategy
    • Securing key partners – including the Melbourne Press Club and the Walkley Awards
    • Recruiting, collecting and publishing data from over 100 Director-level women
    • Coordinating a national media launch
    • Organising high-level connector events with key senior editors and WFM members
    • Media training workshops – for executive-level WFM members
    • Journalist engagement – both directly and via targeted email campaigns
    • Social Media – managing an active, daily Twitter account

    Within two years...

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