April 01, 2015
Australians are known for our generous nature, which has given rise to a robust and diverse giving sector. We’re also characterised by our love of a good yarn – we like telling and hearing stories. It’s no surprise then, that storytelling is an incredibly effective means of communicating key messages for organisations and individuals, particularly in the charitable space.
The power of storytelling cannot be understated, and mustn’t be confused with mere ‘reporting’.
While facts, figures and reporting on impact are important, it’s the stories – and the right people to tell them – that are the most important components of any communications toolkit
To read the full piece in Generosity Magazine click here.
This article first appeared in Generosity Magazine and is reprinted here with permission.
February 10, 2015
In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.
Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.
Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.
As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.
Coverage appeared in a number of major news...Read More