News & Commentary Straight from Think HQ

  • Commentary February 12, 2019

    Digital Video: 5 Things to think about when advertising across SVOD platforms

    By Phil Benedictus, CEO Benedictus Media Buying & Planning

    The world of TV and video content viewing is changing rapidly. While Free-to-Air TV’s numbers have been steadily in decline the last few years, Australians have never watched so much video content.

    This is down to the rise of Streaming Video on Demand (SVOD) across catch-up TV, paid streaming services like Netflix, social platforms like Youtube and Facebook, with connected, internet-enabled TVs now commonplace in our homes and mobile video consumption soaring.

    Over 13m Australians have access to some kind of paid SVOD platform. Youtube is visited by twice as many Aussies each month than Instagram and is the world’s 2nd largest search engine. SVOD is forecast to account for 40% of TV consumption by 2020.

    And with video consumption increasingly fragmented, digital platforms are increasingly key to reaching your target audience. Here are 5 points to think about when buying digital video.

    • Viewability– what percentage of the...
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  • News December 15, 2016

    Get to know: Nick Edrington

    Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting,...

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  • News September 28, 2016

    Top tools our clients love

    Communications is about more than just innate skills – the tools we use can make a big difference too!

    At Think HQ, we’ve tried and tested countless project management and communications programs over the years. Here are some of our current favourites, used by many of our clients.

    Smartsheet

    Best described as Google Docs on steroids. From spreadsheets that can organise your projects (social media content calendar and GANTT charts are our favourites), to HR and financial record keeping, Smartsheet is a top all-rounder. Users can invite others to edit, add and annotate spreadsheets, so it’s easy to track each other’s progress.

    Hootsuite

    A fantastic social media management tool, this platform lets users schedule posts in advance, and provides analytics and suggested optimum times to publish content. Twitter, Facebook, LinkedIn and Instagram accounts can be viewed simultaneously thanks to the clever dashboard interface. Highly recommended for clients who post social media content... Read More
  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.

    SO, WHAT’S THE BAD NEWS?

    Budgets are tight…

    As expected, survey results confirmed that...

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