News & Commentary Straight from Think HQ

  • Commentary September 18, 2018

    How to successfully manage an accessible event

    By Think HQ Senior Account Executive Lauren Stanhope.

    The goal of any successful event is to ensure your guests enjoy themselves, and that means ensuring they are comfortable and catered for. Around 4 million Australians live with disability, so ensuring your event is accessible is vital.

    Here at Think HQ we manage a range of events, including breakfasts, conferences and workshops. There is a lot to keep track of when planning and running an event, and something like accessibility can feel intimidating if you don’t have a lived experience of disability.

    But don’t worry; we’ve assembled our top tips to help you ensure all your guests have a great experience.

    1. 1. Site visits are essential
    2. Many people don’t realise exactly what is required for an accessible event and while venue managers may believe their venue meets all your accessibility requirements, it definitely pays to view the venue in person to assess its suitability.

      Only consider venues that allow people to enter, exit and...

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  • Commentary February 17, 2016

    Communicating value, point of difference crucial under NDIS

    The disability sector is a $22 billion market. It goes without saying that in a sector that big, competition between disability service providers is immense.

    That competitiveness is about to be further compounded, with the rollout of the National Disability Insurance Scheme (NDIS) commencing in stages around Australia from last year. The scheme will see consumers granted greater autonomy about where their funding for care will go – which essentially means that in most cases, disability service providers will need to fight much harder for their slice of the consumer pie.

    Historically, government funding models have demanded that organisations focus on streamlining expenditure and creating efficiencies to maintain their funding. Good business sense and the ability to remain fiscally frugal have been the key.

    However, the rollout of the NDIS heralds an entirely new and hypercompetitive era, where – while business sense is still important – a different skill set will play a...

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  • Commentary January 05, 2015

    Public Relations in 2015 and beyond

    As busy communicators, it is often not until the holiday period when we get the chance to sit down and reflect on our work. For many, this means an evaluation of past and current campaign progress and of the lessons that we have learned – what activity worked and what activity didn’t. It’s also when we look to the New Year and consider what our focus will be, and what emerging technologies or trends we can take advantage of.

    Here’s a few thoughts on what we might see emerge and grow in public relations for 2015.

    1. A picture tells a thousand words, but videos can say even more.

    With the rise of photo-focused platforms like Instagram, SnapChat and Pinterest, we are seeing the power of images for public relations and marketing. If 2014 was the year we truly saw images take over the web, then 2015 is going to be the year of the video.

    We’ve already had a preview of this phenomenon in 2014 with the emergence of the viral sensation that was the “Ice Bucket Challenge,” where videos...

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  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.

    SO, WHAT’S THE BAD NEWS?

    Budgets are tight…

    As expected, survey results confirmed that...

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  • Commentary November 27, 2014

    Our Top Five Tips For Not-For-Profit Communicators

    Late last year, Think HQ undertook some research, surveying organisations in the not for profit space. The aim? To identify the key communications opportunities and challenges facing Australia’s not for profits.

    Our research indicated that Australia’s not for profit sector is chronically understaffed, under funded and under resourced, especially when it comes to communications. As an agency well versed in the not for profit space and its typifying budget limitations, even we were surprised by the squeeze our research revealed.

    But it’s not all doom and gloom – our research also showed that not for profit organisations are well aware of the value of communications, and willing to invest their time in that space. They’re just mindful that any activity they undertake has to be efficient, measurable and effective.

    To that end, we at Think HQ have compiled a ‘Beginners Guide to Savvy Communications’ - a list of our top five tips to help not for profit organisations make the most of...

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