May 20, 2016
Community Sector Banking is a B Corp certified banking service that provides ethical finance solutions to not-for-profits and community groups across Australia.
Community Sector Banking is a joint venture, 50% owned by Bendigo Bank and 50% owned by Community 21 (a consortium of not-for-profits).
Since early 2016, Think HQ has been working with Community Sector Banking to strengthen its digital engagement with its target audiences - current and prospective customers and the not-for-profit sector.
Think HQ created a digital engagement strategy tailored to Community Sector Banking’s target audience communication habits and preferences. This strategy underpinned all tactical communications support provided by Think HQ.
Our collaboration with Community Sector Banking has achieved outstanding results. Community Sector Banking’s Twitter page has grown by 300 per cent compared with the same period last year, and other targets have been surpassed within 12 weeks.
Our tactical communications...Read More
February 15, 2016
For the month of January, Think HQ assisted Australians for Mental Health (AFMH), a grassroots organisation fighting for mental health reform, with the Share Your Story project.
The purpose of Share Your Story month was to create an open discussion about mental illness, aiming to end the stigma and shame often associated with mental ill health.
We invited Australians from all walks of life to share their experiences with mental health - whether it had impacted them directly or indirectly.
Think HQ corresponded with participants and curated their stories to share on the AFMH website and its social media platforms, including Facebook and Twitter.
Throughout the month, the comments and feedback AFMH received on its social media platforms were overwhelmingly positive and encouraging.
Think HQ was also successful in raising awareness about AFMH – the project generated an increase in 135 Facebook page likes, and its Twitter account attracted 109 new followers.
Participants also expressed...Read More
December 09, 2014
Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.
Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.
Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.
Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.
Our findings revealed both good and bad news for the sector.
SO, WHAT’S THE BAD NEWS?
Budgets are tight…
As expected, survey results confirmed that...Read More
November 27, 2014
Late last year, Think HQ undertook some research, surveying organisations in the not for profit space. The aim? To identify the key communications opportunities and challenges facing Australia’s not for profits.
Our research indicated that Australia’s not for profit sector is chronically understaffed, under funded and under resourced, especially when it comes to communications. As an agency well versed in the not for profit space and its typifying budget limitations, even we were surprised by the squeeze our research revealed.
But it’s not all doom and gloom – our research also showed that not for profit organisations are well aware of the value of communications, and willing to invest their time in that space. They’re just mindful that any activity they undertake has to be efficient, measurable and effective.
To that end, we at Think HQ have compiled a ‘Beginners Guide to Savvy Communications’ - a list of our top five tips to help not for profit organisations make the most of...Read More