September 11, 2018
Think HQ Account Coordinator Jade Delios Callanan shares her experience attending this year’s VidCon.
At VidCon 2018 it wasn’t uncommon to hear the term, ‘as an influencer…’ when someone was giving their answer to a question.
Most of the content creators or influencers on the panels had followings in the hundreds of thousands to millions, but it turns out that when it comes to using social platforms for a cause, smaller followings can have the greatest impact.
At the 'Social Media to Social Change' panel moderated by Tara Gosling, PR & Content Coordinator at JustGiving with Anna Akana, Hank Green and Caspar Lee, it kept coming back to the impact of micro influencers.
Caspar Lee, who has 7.5+ million subscribers on his YouTube channel and has recently been raising awareness about growing up with Tourette’s, said it’s those with smaller followings who can potentially have a larger impact.
“Micro influencers have bigger opportunity to make change. They have smaller communities of...Read More
May 24, 2017
In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.
Our work involved:
· Developing and implementing a social media strategy, including advertising
· Establishing new Instagram and LinkedIn pages
· Engaging chef ambassadors to share campaign content on their public channels
· Producing an ATOH-themed cook-off video featuring current AFL
· Updating campaign collateral including posters, table cards and placemats
There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.Read More
December 15, 2016
Senior Account Executive Nick Edrington is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.
You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?
The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.
I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!
The work culture in Mumbai is interesting,...Read More
October 03, 2016
In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.
“The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.” Anthea Hancocks, CEO Scanlon Foundation
Our work to launch Australians Today involved:
- Creation of an interactive campaign site: see it here
- Media relations
- Stakeholder relations
- Event management for the report launch.
Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.
Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.
More than 120 attended the launch of...Read More