News & Commentary Straight from Think HQ

  • Commentary September 18, 2018

    How to successfully manage an accessible event

    By Think HQ Senior Account Executive Lauren Stanhope.

    The goal of any successful event is to ensure your guests enjoy themselves, and that means ensuring they are comfortable and catered for. Around 4 million Australians live with disability, so ensuring your event is accessible is vital.

    Here at Think HQ we manage a range of events, including breakfasts, conferences and workshops. There is a lot to keep track of when planning and running an event, and something like accessibility can feel intimidating if you don’t have a lived experience of disability.

    But don’t worry; we’ve assembled our top tips to help you ensure all your guests have a great experience.

    1. 1. Site visits are essential
    2. Many people don’t realise exactly what is required for an accessible event and while venue managers may believe their venue meets all your accessibility requirements, it definitely pays to view the venue in person to assess its suitability.

      Only consider venues that allow people to enter, exit and...

    Read More
  • News February 10, 2015

    Think HQ gets people talking in the lead up to Australia Day 2015

    In 2014, Think HQ was contracted by the National Australia Day Council (NADC) to deliver supporting media relations services for Australia Day 2015.

    Think HQ was tasked with generating high-profile and in-depth media coverage that explored substantial Australia Day issues and themes, beyond the usual light-hearted ‘beer and barbecues’ discussion.

    Working with the NADC, Think HQ developed a list of case studies – past and present Australian of the Year winners and finalists - and story angles, which were pitched to targeted media as a variety of coverage opportunities: from op-eds and contributed content, to interviews and profile pieces.

    As a result, Think HQ secured 10 thought-provoking, engaging pieces of coverage in the lead up to Australia Day, covering issues such as the importance of celebrating cultural diversity, Australian’s sense of belonging, what it means to be Australian, and the significance of Australia Day’s date.

    Coverage appeared in a number of major news...

    Read More
  • News January 15, 2015

    Think HQ joins IABC Victoria as event partner

    Think HQ is excited to join the Victorian chapter of the International Association of Business Communicators (IABC) for 2015 as its new events presenting partner.

    As part of the 12-month engagement Think HQ will assist the IABC in the planning and management of its popular and informative monthly events and seminars, as well as its annual Bronze Quills Gala and awards night, to be held on Wednesday May 20.

    Think HQ’s own Anna Chalko also sits on the IABC Victoria board.

    We look forward to meeting many Victorian communications practitioners at upcoming IABC events.

    For more information about upcoming IABC Victoria events http://vic.iabc.com

  • Case Studies October 21, 2014

    Baklava Bake Off

    In 2013, Think-HQ was engaged by The Australian Multicultural Foundation to develop the public relations campaign for the inaugural Baklava Bake Off – a community cooking competition celebrating Victoria’s cultural diversity.

    Home cooks and professional pastry chefs took part in the statewide competition, with Think HQ activity including:

    • Securing acclaimed Middle-Eastern chefs Greg Malouf and Shane Delia as celebrity ambassadors
    • Managing media relations for the campaign launch, semi-final and grand final events
    • Managing all campaign social media activity
    • Developing competition judging criteria, and short-listing entrants from across Victoria
    • Developing the event running order for the campaign launch, semi-final and grand final events, and managing speakers
    • Securing and briefing an emcee for the Grand Final event at Federation Square
    • Booking event photography

    More than 250 people attended the grand final Baklava Bake Off at Federation Square, featuring live cooking demonstrations...

    Read More